Anathea Ruys
CEO, UM Australia

Ruys was lured back to Australia in 2021 to lead UM after spending four years in LA leading Carat’s operations in the Midwest and West of the US. Way before that, however, Ruys was the editor of New Idea — it’s no wonder that she says “UM sees media in full colour not black and white”.

Ruys also leads UM’s mission to keep hold of the biggest and most important accounts in adland. Earlier this month, B&T revealed that UM had retained the gargantuan Federal Government’s Master Media Account. The agency also won the global Levi’s account earlier this year.

See the full list on B&T.