UM has enjoyed great recognition from the Effie organization recently, with significant wins in Romania, Belgium and Singapore along with an expanded role for our Global CEO, Daryl Lee, on the Effie Worldwide Board of Directors.
UM Romania took home six awards at the 2014 Effie Romania Awards last month, including the Grand Prix for their work done on behalf of Vodafone. Here is the list of this year’s winning cases from the Romanian office:
Grand Prix
Ghita, The Social Shepherd for Vodfone
Telecommunications: Internet & Data
Gold – Ghita, The Social Shepherd for Vodafone
Snacks. Confectionery and Deserts
Gold, Bucharest Not Budapest for ROM
Sustained Success
Gold, As It Used To Be for Napolet
Media Innovation
Silver, Live Tweets/#letseattogether for Coca-Cola
Good Works Effie (CSR)
Bronze, Care for Children for Dorna/Coca-Cola
The Belgian office also found themselves in the winner’s circle last month, taking home three awards including two Golds. Here are the winning cases out of UM Belgium:
Effie Gold Award
Share a Coke for Coca-Cola
Effie Bronze Award
Water Dependent Creatures for Coca-Cola/Chaudfontaine
Consumer Insight Award
Share a Coke for Coca-Cola
Adding to UM’s Effie haul was UM Singapore, taking a Gold on June 9:
Financial Services – Cards
Gold, MAPS for MasterCard
In addition to UM’s impressive Effie award wins, Daryl Lee, UM Global CEO, was elected Vice Chairman of the Board of Directors of Effie Worldwide.
The Effie Worldwide Board of Directors works with the CEO and President of Effie Worldwide to set the organization’s course and to ensure that its operations are run efficiently. Effie Worldwide is responsible for the assessment, determination and celebration of effective marketing communications through its 40 global, regional and national programs across Asia-Pacific, Europe, Latin America, Middle East/North Africa and North America. Daryl has served as an Effie board member since 2010.