Segueing from running UM’s New York City office, in late 2018 she took on the leadership role for all 10 of UM’s offices across the United States, encompassing more than 1,300 employees.
As for what those employees were doing, a string of account wins in 2019 kept the agency working at a steady clip. UM brought in CVS-Aetna, an estimated $159 million U.S. media account, and Levi’s, after ten years at OMD. Other wins included TGI Friday’s, Energizer, Armor All, Estee Lauder and the global, professional services company, Avanade.
Following an already strong 2018, she bumped up new business agency year-over-year revenue by 15 percent in 2019.
One of Campaign’s category judges noted, “Impressive accomplishments achieved in a short period of leadership. Business results + industry advancement and training/talent connected.”
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