Lodestar UM has dominated the shortlist of the 2014 EMVIEs Awards with 22 shortlisted case studies across 17 categories.
Now in their tenth year, the EMVIEs honor measurable and significant contribution in the field of media. Here are the Lodestar UM shortlists for 2014:
Best Media Strategy – Consumer Products
Coke Studio Feel the Music for Coca-Cola
Best Media Strategy – Consumer Durables
Taking the Nation by Storme for Tata Safari Storme
Mahindra Maxximo Mini Van: A Guardian to our Children for Mahindra Maxximo Min Van
Best Media Strategy – Services
Cloudonomics-Microsoft Office 365 SME: Take it to the Next Level for Microsoft Office 365
U CAN – It Just Takes You and a Can for Kansai Nerolac Paints
Best Media Innovation – Cinema
Piyo Doodh-Bhaag Milkha Bhaag for GCMMF (Amul)
Best Media Innovation – Out of Home
Talking While Driving Kills for Mumbai Traffic Police
Best Media Innovation – Sponsorship
Safari Storme 24: Redefining the Sponsorship Rules for Tata Safari Storme
Best Media Research/Analytics: Best Media Research Using Proprietary Data
Sprite Teen Till I Die for Sprite
Behind the Value Exchange for Amul
Best Media Research/Analytics: Best Media Research Using Existing Data
Matchmaker: A Tool for Brand Partnerships for Tata Safari Storme
Best Media Research/Analytics: Best Use of Analytics/Data Technology
Matchmaker: A Tool for Brand Partnerships for Tata Safari Storme
The Magic of Touch for Johnson & Johnson Baby Massage Oil
Adopting RFR for Media for Coca-Cola India for Coca-Cola
Best Media Innovation – Ambient Media
U CAN – It Just Takes You and a Can for Kansai Nerolac Paints
How Amul Made 1 Lac People Eat 50 Liters of Ice Cream in a Single Day! for Amul
Best Media Innovation – Branded Content
Coke Studio Season 3: Delivering Talkable Experiences for Coca-Cola
Best Media Innovation – Print (Magazines)
Spreading Ummeedo Wali Dhoop for Coca-Cola
Best Media Innovation – Events/Experimental Marketing
How Amul Made 1 Lac People Eat 50 Liters of Ice Cream in a Single Day! for Amul
Best Integrated Campaign – Media
Coke Studio Connecting With Youth for Coca-Cola
Best Integrated Campaign – Consumer Durables
Taking the Nation by Storme for Tata Safari Storme
Best Integrated Campaign – Services
Cloudonomics-Microsoft Office 365 SME: Take it to the Next Level for Microsoft Office 365
Best Use of Bollywood Celebrity in Media, Powered by zoOm
24:Co-starring Anil Kappor and Safari Storme for Tata Safari Storme
The EMVIEs will be awarded on Wednesday, September 17, in Mumbai. Good luck Lodestar!
