For over 20 years, ADWEEK has been honoring the most dynamic media plans and executions from around the world. This year, our Media Plan of the Year awards recognize honorees across 27 categories, ranging from Best Use of AI to Best Use of Streaming Media. Whether it was a campaign to counter an auto sales slump, build cross-generational love for a brand, or promote inclusiveness in the workplace, these media plans showed impressive results.

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UM, Kenvue, MBCS – Zyrtec’s “Retreated”

Best Use of Branded Content/Entertainment Media

See the full list on Adweek.