The Field Trip To Mars’ Special Mention For Technology Re-Imagined highlighted an impressive showing for UM at this year’s IAB MIXX Awards, an event which saw the agency earn nine wins, including four golds.
UM New York’s The Field Trip To Mars also earned gold for the Virtual & Augmented Reality and Physical-Digital Integration categories,for three of the agency’s four golds at the event.
#AllTreesAreBeautiful was the only other UM campaign to strike gold, collecting the top prize in Direct Response — Lead Generation; the Reese’s campaign also earned a silver in Social Real-Time Engagement.
UM Romania cases Pay With Blood (Cracking the Code) and Bittersweet Pies (Brand Citizenship/Cause Marketing) were awarded silver and bronze respectively in their categories.
Cryptaris Mission (Branded Site) and Bond…James Bond, A Snapchat Secret (Native) rounded out the wins for UM with silver and bronze respectively.