The Festival of Media North America shortlist have been released. UM / J3 have been shortlisted for 23 entries with UM receiving credit for an additional three campaigns, led by Anomaly Canada!
UM NY Shortlists
1. Best Communications Strategy – Enhance the Life You Love (New York Lottery)
2. Best Use of an Influencer – Share a Coke and a Song (Coca-Cola)
3. Best Use of Content – Share a Coke and a Song (Coca-Cola)
4. Best Use of Digital Platforms – White Hats Wanted (U.S. Army)
5. Food & Beverages – Share a Coke and a Song (Coca-Cola)
6. The Creative Use of Media Award – White Hats Wanted (U.S. Army)
UM J3 NY Shortlists
7. Best Launch Campaign – Neutrogena Light Therapy Acne Mask
8. Best Use of Data & Insight Award – Aveeno Masterbrand Cross-Category Conversion
9. FCMG – Aveeno Masterbrand Cross-Category Conversion
10. The Effectiveness Award – Aveeno Masterbrand Cross-Category Conversion
UM LA Shortlists
11. Best Branded Content – “I Just Want to Watch the Game!” (Sony Pictures)
12. Best Branded Content – The Laws of Gilead (Hulu)
13. Best Communications Strategy – The Laws of Gilead (Hulu)
14. Best Launch Campaign – The Laws of Gilead (Hulu)
15. Best Media Partnership – “I Just Want to Watch the Game!” (Sony Pictures)
16. Entertainment, Media & Sport – “I Just Want to Watch the Game!” (Sony Pictures)
17. Entertainment, Media & Sport – The Laws of Gilead (Hulu)
UM SF Shortlists
18. Best Communications Strategy – Mother’s Day Made Easy (Fitbit)
19. Best Use of Programmatic – Mother’s Day Made Easy (Fitbit)
UM Canada Shortlists
20. Best Branded Content – Jeep: Unclimbed (FCA)
21. Best Event, Experiential or Sponsorship Campaign – Budweiser Goal Synced Arena (AB InBev)
22. Best Media Partnership – Jeep: Unclimbed (FCA)
23. Best Use of Digital Platforms – Jeep: Unclimbed (FCA)
Anomaly Canada Entries (UM Canada Credited)
24. Best Use of Real-Time Marketing – Budweiser Light Up the Nation (AB InBev)
25. Best Use of Traditional or Ambient Media – Budweiser Goal Synced OOH Activation (AB InBev)
26. The Creative Use of Media Award – Budweiser Light Up the Nation (AB InBev)