UM was a big winner at the 2016 OMMA Awards, earning six wins and three shortlists at the event.
The Field Trip To Mars continued its massively successful 2016, this time claiming the Online Advertising Creativity: Virtual Reality/Augmented Reality Award.
Four other UM United States cases earned plaudits at the event with Share a Coke and a Song (Online Marketing: Beverage), #AllTreesAreBeautiful (Online Advertising Creativity: Social, Twitter Campaign), Bond…James Bond, A Snapchat Secret (Online Advertising Creativity: Mobile Single Execution) and Movie Magic Comes Alive (Online Advertising Creativity: Chatbots) all earning wins.
UM Romania’s Pay With Blood was one of two international campaigns to earn a win, beating out the field in the Online Marketing: Activism/Public Service Category.
Share a Coke and a Song also earned a shortlist nomination (Online Advertising Creativity: Music/Sound Effects) while fellow U.S. campaign The Cryptaris Mission also earned a shortlist nod, but in the Online Advertising Creativity: Gaming category.
Hot N’ Cheezy from UM Malaysia was the lone APAC submission to be recognized, earning a shortlist nomination in the Online Advertising Creativity: Programmatic Creative category.