UM Hong Kong has won top honors at MTR’s Best of the Best Awards 2014, taking both Platinum and Gold awards in two categories.

Best of the Best Use of Media

Platinum – Go Goal Can for Coca-Cola

Best of the Best Poster Campaign

Gold – Go Goal Can for Coca-Cola

UM Hong Kong’s Go Goal Can campaign for Coke ahead of FIFA World Cup, sought to cut through clutter and spark conversations among football and non-football fans through fun questions. To expand the conversation across all media, the campaign utilized integrated planning via OOH, TVC, mobile and social.

Since 2002, MTR and JCDecaux have presented the Best of the Best Awards to celebrate distinguished achievements and creative excellence in MTR advertising. As a popular mode of mass transit in Hong Kong, MTR connects over five million commuters from across the city each day. JCDecaux is the market leader in outdoor advertising sales in Hong Kong, focusing exclusively on outdoor advertising.

Congratulations to team Hong Kong!