UM took home 14 awards today at the Cannes Lions Festival. Winning in the Cyber, Creative Data, Media, Mobile and Innovation categories, UM took 4 Gold, 5 Silver and 5 Bronze Lions.
Here is the list of tonight’s winners. Congratulations to all the celebrated teams!
INNOVATION
GOLD – Creative Innovation
The Field Trip to Mars for Lockheed Martin – U.S.
CYBER
GOLD – Live Digital
The Field Trip to Mars for Lockheed Martin – U.S.
SILVER – Spatial Tech
The Field Trip to Mars for Lockheed Martin – U.S.
CREATIVE DATA
SILVER – Data Storytelling
Bittersweet Pies for Paul – Romania
GOLD – Data Visualization
The Field Trip to Mars for Lockheed Martin – U.S.
MEDIA
Use of Ambient Media: Small Scale
BRONZE – Pay With Blood for Untold Festival/National Institute of Blood Transfusion – Romania
BRONZE – Bittersweet Pies for Paul – Romania
BRONZE – Travel, Transport and Leisure
#ComeOnIn for The Sydney Opera House – Australia
BRONZE – Use of Stunts
The Field Trip to Mars for Lockheed Martin – U.S.
BRONZE – Use of Mobile
#ComeOnIn for The Sydney Opera House – Australia
MOBILE
GOLD – Activation by Location
#ComeOnIn for The Sydney Opera House – Australia
SILVER – Content for User Engagement
#ComeOnIn for The Sydney Opera House – Content Australia
SILVER – Co-Creation and User-Generated
#ComeOnIn for The Sydney Opera House – Australia
SILVER – Targeted Communication
#ComeOnIn for The Sydney Opera House – Australia