UM Malaysia set a record at the Malaysia Media Awards (MMA), taking the title of Agency of the Year for the fifth consecutive year. Capping off an evening in which UM took home five Gold, three Silver and four Bronze awards, our Malaysian office dominated the competition across 10 of the 12 media categories awarded.

“Winning Agency of the Year for the fifth time in a row as well as across the widest swathe of clients shows a reliable consistency of our innovative culture,” said Prashant Kumar, CEO of UM Malaysia and President of IPG Mediabrands World Markets, Asia Pacific. “The Malaysia Media Awards are the oldest awards for media performance in the country. We are deeply honored.”

Here is the impressive list of UM Malaysia wins:

Agency of the Year
Best Use of Television/Cinema Screen – Gold, for Dutch Lady
Best Use of Digital – Gold, for KFC
Best Use of Performance Marketing – Gold, for Dutch Lady
Best Use of Out of Home – Gold, for KFC
Best Use of Newspapers/Magazines – Gold, for KFC
Best Use of Sponsorship – Silver, for Dutch Lady
Best Use of Branded Content – Silver, for Dutch Lady
Best Use of Integrated Media Campaign – Silver, for Dutch Lady
Best Use of Television/Cinema Screen – Bronze, for Hypp TV
Best Use of Activations/Events – Bronze, for Microsoft
Best Use of Small Budget (excluding Digital) – Bronze, for KFC
Best Use of Newspapers/Magazines – Bronze, For Sony Pictures