UM MENA topped off a fantastically successful year by winning one of the Middle East trade media’s most prestigious accolades. The network walked away with third place on Campaign Middle East’s highly regarded ‘Media Network of the Year’ 2013 list.
Seeing off Mediacom and MEC for third place, Campaign Middle East said: “UM had a good year across all four core areas [of judging criteria]. Its total revenue grew 14.2 percent versus 2012, the agency landed 48 new pieces of business, celebrated 14 awards, and fully integrated the network’s offering, from content creation and search to digital, econometric modelling and real-time bidding. If it continues on this track, UM will become a genuine force to be reckoned with.”