UM Romania took home a total of nine Effies at the Romanian Effie gala held on June 10, including five golds, two silvers, one bronze and the overall Grand Effie. Congratulations UM Romania! All nine campaigns are listed below:
Grand Effie
National Consumer Promo
Sprite
Gold
NON-ALCOHOLIC BEVERAGES
National Consumer Promo
Sprite
Gold
SNACKS, CONFECTIONERY AND DESERTS
ROM Gives you the kick to finish what you started
ROM
Gold
CORPORATE REPUTATION, IMAGE & IDENTITY
Brand Relaunch
Vodafone
Gold
SUSTAINED SUCCESS
A Beer in a Thousand
Ciuc Premium/Heineken Romania
Gold
ALCOHOLIC BEVERAGES: BEERS
Only Taste Matters
Ciuc Premium Natur Radler Company/Heineken România
Silver
MEDIA INNOVATION
Vodafone Digital Library
Vodafone
Silver
DIGITALLY LED CAMPAIGNS
Don Curcan Launch Campaign
Don Curcan /Caroli Foods Group
Bronze
PACKAGED FOOD
Food is fun
Maggi Fidelicios