UM Romania kept its 2016 momentum going with a strong showing at this year’s Effies Romania.

Pay With Blood was the most awarded campaign for the agency, earning silvers in both the Good Works – Non-Profit and Media Innovation categories.

American Bites (Retail) and Raymond and the Romanian Immigrants (Engaged Communities) were the other two UM Romania campaigns to earn silver.

The agency also collected five bronzes for five different campaigns to bring its total win count to nine for the event.