Best of 2017 for Content (includes all five Festival of Media shows)
WINNER – The Late Shift for Transport for NSW (UM Sydney)
Best Branded Content
WINNER – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)
Best Use of Content
WINNER – “Share a Coke and a Song” for Coca-Cola (UM NY)
Best Use of Data & Insight Award
WINNER – “Aveeno Masterbrand Cross-Category Conversion” for Aveeno (J3 NY)
Best Use of Digital Platforms
WINNER – “White Hats Wanted” for U.S. Army (UM NY)
Best Use of Real-time Marketing
WINNER – “Budweiser: Light Up the Nation” for AB InBev (UM Canada & Anomaly)
The Creative Use of Media Award
WINNER – “Budweiser: Light Up the Nation” (UM Canada & Anomaly)
Shazam Audience Award
WINNER – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)
Best Event, Experiential or Sponsorship Campaign
HIGHLY COMMENDED – “Budweiser Goal-Synced Arena” for AB InBev/Budweiser (UM Canada)
Best Use of Traditional or Ambient Media
HIGHLY COMMENDED – “Budweiser Goal-Synced OOH Activation” (UM Canada & Anomaly)
Entertainment, Media & Sport
HIGHLY COMMENDED – “Her Story is Our Story – The Laws of Gilead” for Hulu (UM LA)