The Winners
Best Launch Campaign
SILVER – Her Story is Our Story: The Laws of Gilead (UM Los Angeles – Hulu)
Best Event, Experiential or Sponsorship Campaign
SILVER – Budweiser Goal Synced Arena (UM Canada – AB InBev)
Best Influencer Campaign
BRONZE – In Romania, Winter is NOT Coming (UM Romania – KFC)
Best Engagement Strategy
BRONZE – Build Australia (UM Sydney – LEGO)
Best Use of Real-Time Marketing
BRONZE – ROMBOT (UM Romania – Kandia Dulce)
Shortlist
Best Branded Content in Digital Channels
2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)
Every Touch is One Step Forward (J3 MENA – One Touch)
Best Branded Content in Traditional / Non-Digital Channels
“I’m Just Trying to Watch The Game!” – Spider-Man: Homecoming & the NBA Finals (UM Los Angeles – Sony Pictures)
Best Influencer Campaign
Romania’s Next Big Vlogger (UM Romania – Coca-Cola)
Best Use of Geo-Location
Reactine Pollen Alert (UM Canada – J&J)
Best Use of Mobile
Coca Cola No Sugar (UM Sydney – Coca-Cola)
Shake it Up, You’re in Charge (UM Sydney – Coca-Cola)
Best Use of Programmatic
Aeromexico what matters most (UM Mexico – Aeromexico)
The Ultimate Data Machine (Cadreon / UM New York – BMW)
Best Engagement Strategy
2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)
Best Event, Experiential or Sponsorship Campaign
Coca-Cola’s Festival Bracelet (UM Romania – Coca-Cola)
Romania’s Next Big Vlogger (UM Romania – Coca-Cola)
Best Launch Campaign
Build Australia (UM Sydney – LEGO)
Best Local Execution of a Global Brand
Build Australia (UM Sydney – LEGO)
Best Use of Digital Platforms
Oh Henry! Oh Canada! (UM Canada – Hershey)
Best Use of Real-Time Marketing
REAL news, REAL trust, REAL time (UM London – The Economist)
Best Use of Traditional or Ambient Media
Coca-Cola’s Festival Bracelet (UM Romania – Coca-Cola)
Collaboration Award
2018 Goals: Spotify Global Holiday Campaign (UM New York – Spotify)
The Creative Use of Media Award
Coke Loves Local (UM Serbia – Coca-Cola)
Rani Super Orange (UM MENA – Coca-Cola)
Special Award – Best AdTech / MarTech Platform
The Addressable Content Engine (UM New York – ACE)
Special Award – Inclusion Awards
UM Inclusion Award (UM New York)