Jocelyn Tse Chief strategy officer UM Worldwide China
A born disruptor, Jocelyn Tse has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Tse is one of the most awarded and sought after strategists in the region. This year alone she was invited to judge the Creative Data Lion Awards Jury for the 2023 Cannes Lion Festival of Creativity, an honour that perfectly encapsulated her experience. As a chief strategist at UM, Tse is not only responsible for strategically driving organic growth across all existing businesses and delivering top line results, but seeing the need for the media agency industry to evolve. She is also the driving force behind UM’s consultancy business.

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