In 2023, agencies battled client uncertainty and shrinking budgets while transforming to adapt to the widespread possibilities and implications of generative AI. Organic growth slowed across agencies last year, particularly at creative and digital shops, many of which stayed flat or declined year on year. Some even dragged down their parent companies’ revenue overall. However,
Category: Awards
Global Agency Network of the Year – UM At UM, we’re obsessed with growth. Short- and long-term growth. Lifetime growth. Our relentless focus on growth powers how we show up for our clients, our people and our communities. Our growth strategies are rooted in creating meaningful work in close partnership with our clients; driving employee
Branded Entertainment: Contests/Events/Experiential AVEENO® Launches its 3rd Annual StartUp Collective to Help Close the Skin Health Equity Gap by UM for Kenvue – Aveeno Multicultural/LGBT Media SYMTUZA® Conversations: Moving Lives Forward, Together by UM for Johnson & Johnson, SYMTUZA® Read more on MediaPost.
UM is Ad Age’s 2024 Media Agency of the Year Retail media has grown to become one of marketers’ most important areas of emphasis as brands shift to performance-based marketing and emphasize consumer data in their media investments. IPG Mediabrands’ global agency UM has been a leader in the retail and commerce space throughout its
Campaign US has announced its 2024 class of Inspiring Women. The women recognized below are redefining leadership in advertising and marketing while blazing trails and pushing boundaries for others to succeed in their wake. This program recognizes them for their hard work and dedication to their craft across various facets of the industry, including creative,
Working Mothers balance client meetings with teacher conferences, work travel with travel-team schedules, revenue forecasts with family budgeting, and everything else that can happen over the course of the day. And they do it with compassion, humor and grace. Each year, She Runs It honors mothers who have achieved outstanding business results while serving as
As women make strides toward breaking down professional barriers, there are still undeniable challenges. Unequal pay and a disproportionately small number of leadership roles; discrimination and sexual harassment are obstacles working women may face every day. Research released last year showed the persistence of America’s gender-based wage gap. The Department of Labor found that women working full time made 83.7
In today’s corporate landscape, diversity is a widely discussed topic. Employers highlight their commitment to recruiting and advancing individuals of various ages, races, genders, sexual orientations and abilities. Companies recognize that a diverse workforce contributes significantly to organizational success. Diverse workforces cultivate creativity and innovation that stem from a mix of perspectives, experiences, and backgrounds,
Jocelyn Tse Chief strategy officer UM Worldwide China A born disruptor, Jocelyn Tse has been a catalyst for disruption at almost every stage of her career. She believes that to drive change, one must first disrupt themselves. It’s an approach that has paid off, as Tse is one of the most awarded and sought after
Each year, She Runs It honors women in marketing, media and tech who are transforming their brands, teams, accounts, organizations and the industry. This year, these game changers are shaking up strategies, leading with purpose and championing DEI throughout their organizations. … Stewart’s industry-leading work driving equity through investment is a cornerstone of UM’s marketplace
