For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to
Category: Awards
In less than a month, teams of two from the advertising, media and marketing sides of the industry will spend a weekend competing for the chance to represent Canada at the 2022 Cannes Young Lions competition. In advance of the local competition – which is being organized by the Globe and Mail, the official representative in Canada for the Cannes
What makes the best workplaces stand out from the rest Ad Age Best Places to Work 2022 shows the score on companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent. What separates the best from the rest? The winning companies
Arielle Garcia, 29 Chief privacy officer, UM Worldwide Around 10 years ago, Arielle Garcia was hired by UM Worldwide as an administrative assistant for the lead executive on the Exxon Mobil account. Soon she was supporting eight executives and taking on special projects at the media company. “I am the person who either knows it
Gold: Johnson’s Baby: #InItTogether By: UM. For expecting and new parents, the pandemic was a time of uncertainty and questions, particularly around delivery, postpartum and protecting against transmission. While headlines related to the coronavirus flooded news websites, there was a gap in the reported information related to the virus’ impact on pregnancy. That’s where Johnson’s stepped in:
The media landscape is more fragmented and complicated than ever. For those who work in the field, keeping up is a constant, fast-moving effort. From new social platforms to the shift to streaming, media planners, buyers and sellers must always be on their toes. That’s why Campaign US is honoring media professionals for the first
The awards recognize marketers and agencies giving back and making impact through purpose-driven work. UM was shortlisted in the category of Brand Purpose: UM New York, Rapport, Wieden + Kennedy, Havas Annex Atlanta and Zeno Group: Sprite Social Justice for Black Youth Read Article on Campaign US.
Campaign has revealed the shortlist and winners for its second annual global Agency of the Year awards. UM took home the top media agency award, and global CEO Eileen Kiernan was recognized as a finalist in the agency leader category. Read Article on Campaign US.
Digital advertising as we know it is fundamentally changing. Apple and Google’s moves to phase out longstanding ad targeting practices and privacy laws like California’s Consumer Privacy Act have advertisers scrambling for other ways to target and measure their ads. Marketers, who are expected to spend $191 billion on digital advertising in the US this year, are revamping
With the Shopper Innovation + Activation (SIA) Awards’ early bird entry for submissions just passed, the industry judges have their work cut out for them. This year, UM’s Richard Fofana, VP Strategy, will be virtually joining a jury of 10 experts from across the industry to debate the best work and select winning entries for
