Advertisers are increasing their spending on TikTok, despite the threat of an imminent US ban of the Chinese-owned viral video app over national security concerns. Advertising on TikTok in the US grew by 11 per cent in March, with companies including Pepsi, DoorDash, Amazon and Apple among the top spenders, according to data from app
Category: Thought Leadership
Just a few weeks ago, Sasha Savic was appointed Global Chief Executive Officer of UM, a global media agency network of IPG Mediabrands. Sasha, an IPG alumnus, focused in our Legends & Leadership conversation on his vision for the agency’s global growth, reflecting on “why we’re in this game” and “purposeful ideas that contribute to
This post is about the future, but it begins in the not-too-distant past. For me, it began 50 years ago when I first began reading Marshall McLuhan as a Junior High student in the Bronx. It picks up a decade later, when I started covering media as a reporter for Adweek in the early 1980s
This is part 2 in our series about diversity at agencies. You can read part 1 here, which discusses organizational progress, strategic leadership and challenges in DEI. Amidst a slew of post-pandemic epiphanies, agencies are acknowledging their role in expanding their diversity efforts to support a more inclusive industry. In addition to improving employee representation,
One exec told us that Thursday’s hearing “did not feel like a discovery hearing but rather an airing of concerns that went beyond data and national security.” It seems as though all eyes have been on TikTok this week thanks to talks of a potential nationwide ban and its CEO’s testimony in front of Congress
As TikTok faces a possible U.S. ban for national security reasons, with CEO Shou Zi Chew testifying before Congress this week, analysts suggest advertisers explore other platforms to reach their audiences. “But there is no need for immediate action just yet,” said Insider Intelligence analyst, Jasmine Enberg. The U.S. accounts for roughly half of TikTok’s
With the possibility of a TikTok ban in the U.S. once again gaining traction, some marketers and agency execs say they’re readying contingency plans. Others, meanwhile, say that the uncertainty of a potential ban makes it difficult to forecast where spend would be moved. Read more in Digiday.
This is part 1 of 2 in our series about diversity at agencies. Part 2 will focus on strategies for the future and client diversity. For many agencies, it can be hard to quantify progress in diversity. There often is no blueprint for it in the broader corporate world, and many initiatives at media agencies
The US government – which has taken a number of measures to restrict or ban TikTok in the US in recent weeks – needs to understand some fundamentals about the information economy, argues UM Worldwide‘s Joshua Lowcock. “Senator, we run ads.” This response by Mark Zuckerberg to a question from Senator Hatch in 2018 is
For all marketer excitement about the capabilities of data clean rooms, there has been a growing misconception that the data within them is automatically privacy safe. While there haven’t (yet) been any high-profile data breaches connected with clean rooms, some in the ad industry are trying to limit the likelihood that there will be, and
