Values-driven advertising has never been more important, with brands motivated to demonstrate their activism and appeal to a generation that puts its purchasing power to work for the issues it cares about. This month, marketers put their best ads forward in celebration of both International Women’s Day (IWD) and Women’s History Month. But for some
Category: Thought Leadership
News publishers are fed up with verification firms intervening in their ability to earn programmatic advertising revenue. While media buyers recognize the situation is imperfect, buying programmatically without the assurance of a third-party verification firm isn’t plausible, particularly in the open marketplace. Even in private marketplace and programmatic guaranteed deals, buyers are hesitant to rely
Fox News unveiled a redesign of its website yesterday to highlight more non-hard news and politics coverage to its audience coming to the homepage and provide more “brand safe” content to advertisers, said Porter Berry, evp and editor-in-chief of Fox News Digital. Three advertising agency executives who spoke with Digiday said these changes have the
If you ask marketers and agency executives what the second quarter will look like, you’ll hear that it’s a bit of a mixed bag. Marketers are spending, and there are signals that spending could pick up in the second half of the year with more new business pitches happening now, according to agency execs. But
Ruffled by the industry’s lobbying efforts to weaken legislative privacy laws, D.C.-based nonprofit the Electronic Privacy Information Center (EPIC), is pushing for states to emulate a bipartisan federal privacy bill that was indefinitely stalled in Congress last year. … “While these changes would certainly drive disruption to current practices, they are also changes that are
The popularity of content creators and social commerce is increasingly driving momentum for livestream shopping — sort of an update on the QVC days of shopping channels. But instead of a television network, the shopping is happening across social media and retail platforms, from Walmart to Amazon. Experts point to live shopping’s potential to accelerate
Section 230, the provision in 1996’s Communications Decency Act that offers immunity to tech platforms for the third-party content they host, has dominated arguments at the Supreme Court this week. And while a ruling is not expected until summer, at the earliest, there are some potential consequences that marketers should be aware of. … The
In 2020, Arielle Garcia became the first-ever chief privacy officer at IPG’s UM Worldwide, reflective of media agencies readying for the likelihood of increased privacy regulations. Nearly three years into this role, Garcia is seeing privacy restrictions in the U.S. again tightening in 2023 as states begin rolling out their own consumer protection laws. At
Introducing the Ad Age Super Bowl Amp Meter: Insiders weigh in on the best spots from the Big Game At Ad Age it’s become a well-worn cliché to say the Super Bowl is our Super Bowl. As with the Big Game, ad world Monday morning quarterbacking begins almost immediately after the final whistle and continues
A few years ago, I felt I hit the frequency cap on articles written about streaming advertisers’ struggle to manage how often audiences were exposed to their ads. I was wrong. While the issue has improved according to agency executives, balancing between overexposing and underexposing streaming audiences to ads continues to be a challenge. “It’s
