When it comes to the changing TV landscape, marketers are crying ad tiers of joy. The days of streamers shunning marketers and gatekeeping massive subscriber audiences are over. Instead, SVOD subscriptions are declining, according to a Q3 analysis by Kantar, and growth is coming from platforms that have a combination of both SVOD and AVOD/FAST
Category: Thought Leadership
The tech industry has been through a rough patch of plunging stocks and massive layoffs in recent months. But you wouldn’t have known that walking the floor at last week’s CES conference here. After a fully virtual show in 2021 and a largely hybrid one last year, CES 2023 presented a concerted push for returning
Innovation experts from UM’s IPG Media Lab look into the macro trends emerging from the CES show floor and how they’ll impact brands and consumers over the course of 2023 in this “Future of” video series. Watch the videos on Campaign.
Vice Media Group is hoping to sell advertisers on its Twitch content starting this month, focusing first on its gaming-centric, interview-style show, “Good Game,” on its six-month-old Refinery29 channel. The publisher will co-sell pre-, mid- and post-roll ads, branded content and product placements alongside Twitch’s sales team with deals being priced as high as several
A year ago, global beauty brand Lush walked away from Instagram, Facebook, TikTok and Snapchat, stating that they were “becoming exasperated at the business practice behind these platforms.” In particular, they felt social media platforms were basically the antithesis of everything Lush stands for: wellbeing, self-care, kindness and being good to yourself and others. In
The last few months of 2022 have seen some unusual market dynamics, including an increasingly murky future for Twitter with forecasts of it shedding users, CTV ad spend continues to see grow while the long-awaited ad business from Netflix takes a wobbly turn, and rumors swirl of Apple building its own demand-side platform. Ahead of
As part of Adweek’s ongoing year-in-review TV coverage, we asked 26 TV executives and insiders to explain the most important thing they learned in 2022. Some of the experts kept it brief, talking about the need for flexibility in a constantly changing market, and other executives reflected on the power of live sports to capture
From the growth of FAST channels to ongoing measurement questions, the television ad market was anything but boring in 2022. As part of Adweek’s year-in-review coverage, we asked 17 TV ad sales chiefs and buyers to reflect on the biggest marketplace changes over the last year. Though measurement was seemingly on everyone’s mind, other topics
Epic Games settled a lawsuit with the Federal Trade Commission (FTC) on Monday in which the games developer will pay $520 million for violating children’s privacy and tricking consumers into making purchases on Fortnite. … Arielle Garcia, chief privacy officer, UM: This fine is the latest in a slew of enforcement actions related to privacy
Amie Owen, head of shopper marketing for UM Worldwide, joins the CPG scoop in this pre-holiday edition. Amie talks about her two decades of shopper experience, and how she brings a teacher’s lens to the hot world of commerce media as new consumer behaviors continue to shape the space. Amie, Risa, and Jennifer also discuss
