Advertisers looking to achieve the optimal reach for their linear TV campaigns should put 40 to 45 networks on their buy, a new analysis by Comcast’s Effectv found. … “While we know that streaming advertising is a necessary complement to linear TV, TV is still the foundation of successful multi-screen campaigns today,” said Evy Galiatsatos,
Category: Thought Leadership
An internal risk assessment conducted at TikTok’s Chinese parent company ByteDance found systemic issues with fraud and inappropriate data management, per new Forbes reports. The review, completed late last year by ByteDance’s audit and risk control team, was based on some 90 interviews with ByteDance and TikTok employees across various divisions. A report summarizing the
The third quarter of 2022 wasn’t a great period for the TV advertising business. But it wasn’t such a bad one for the connected TV advertising business. Sure, Roku reported a further slowdown in advertising revenue, but the CTV platform owner’s ad revenue still grew. Meanwhile, Disney, NBCUniversal and Paramount each reported year-over-year declines in
Godzilla attacked the Wendyverse over the weekend; however, footage is scarce. According to Forbes, Meta tweeted a video promoting a virtual experience taking place at the Wendyverse – a branded virtual space launched by Wendy’s earlier this year – featuring the ruins of a Wendy’s restaurant that had been destroyed by Godzilla. The tweet and
Advertisers are raising concerns about the data they’re sharing with TikTok. Since its explosive adoption by US audiences during the pandemic, TikTok has been rife with controversy. Recently, politicians and regulators have called for a ban on the app, calling it “potential spyware.” Even the FBI has said it is “extremely concerned” about it. Last
Following a historic penalty levied against Google this week for illegally tracking users’ locations, we catalog the largest data privacy and security regulatory fines ever – and unpack what it means for industry stakeholders. … “As enforcement momentum continues, and regulatory expectations continue to be clarified, we are likely to see increased fines, particularly where
Ad industry stakeholders play a key role in abating data-based discrimination, argues UM Worldwide’s Arielle Garcia as part of The Drum’s Data & Privacy Deep Dive. In a recent report, the Interactive Advertising Bureau aptly asserts that the “looming peril” facing the industry is regulation and not the third-party cookie deprecation that has held a
Media agencies are cautiously bracing for a potential recession — even as they grapple with inflation and supply chain issues. But despite the looming concern, media spending is holding steady or slightly increasing in 2022, according to respondents to a recent survey Digiday conducted for this inaugural media agency report. And the majority of respondents also expect
TikTok, the platform rife with controversy but loaded with ad budgets, wants to be a marketplace. The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China. “They’re going to become a store,”
Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that’s typical of this time period, the pressure is heightened this year given the economic uncertainty. “Flexibility has been key and it’s only getting more so,” said Stacey Stewart, chief marketplace officer for
