TikTok, the platform rife with controversy but loaded with ad budgets, wants to be a marketplace. The company is striving to make it easier for users to make purchases on TikTok, courting advertisers with shopping advertising inventory and ambitions to expand its live-shopping capabilities, like the kind already popular in China. “They’re going to become a store,”
Category: Thought Leadership
Marketers are seeking quick turnarounds, shortened timelines and even more flexibility this fourth quarter, according to agency execs who say that while that’s typical of this time period, the pressure is heightened this year given the economic uncertainty. “Flexibility has been key and it’s only getting more so,” said Stacey Stewart, chief marketplace officer for
Insider’s video strategy shift to focus on longer form series seems to be paying off. Insider is making more money than last year from its videos on its website and is seeing particular growth from direct-sold video ads, where advertisers commit to spend a certain amount and buy ads across Insider’s owned & operated and
Madison Avenue isn’t sold on Elon Musk’s takeover of Twitter Inc. Advertisers are concerned about the billionaire’s plans to soften content moderation and what they say are potential conflicts of interest in auto advertising, given that he is chief executive of Tesla Inc., say people familiar with the situation. … Some ad buyers said Twitter
Elon Musk’s Twitter bio now reads “Chief twit.” Right below that is a cheeky video of Musk strolling through the social media giant’s San Francisco headquarters for the first time as the company’s prospective boss. “Let that sink in,” Musk wrote in a tweet accompanied by a video of him lugging a porcelain sink through
Let’s be clear: The advertising market has hit a rough patch amid the broader economic downturn. But that hit has not necessarily been a full-on body blow. “We’re seeing some shifts [in advertisers’ spending] but not necessarily dramatic cuts,” said UM Worldwide’s U.S. chief marketplace officer Stacey Stewart in the latest episode of the Digiday Podcast. To
As the United States is set to pass a new bipartisan federal privacy bill, UM Worldwide’s Chief Privacy Officer Arielle Garcia spoke to ADMA about what marketers need to know. There is a new global pandemic that isn’t related to a virus, but involves governments, politicians and regulators making a raft of new laws to
Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As the pandemic has made QR codes and online shopping more commonplace, shoppable TV is moving beyond the confines of QVC and 1-800 ads. … “10 years ago, you tried to slap
Between a potential—but unlikely—national privacy bill and both state and federal regulators beginning to crack down on the use of personal data, the privacy landscape has shifted underneath the feet of marketers. … On top of complying with laws, companies are also trying to figure out the best approach to take to privacy, whether it’s
Advertisers will face new regulatory hurdles in 2023. Here are the key dates and details to know. Read more on The Drum.
