New rules on EU-US data transfers may alleviate some concerns for advertisers. But amid growing scrutiny of both commercial- and surveillance-related uses of consumer data, the writing is already on the wall. The Biden administration is poised to sign an executive order on transatlantic data transfers next week, per reporting by Politico Tuesday. … Privacy
Category: Thought Leadership
Growing economic uncertainty, a lasting shift to digital-first consumerism and rising environmental concerns are all sure to throw a wrench in the works for marketers preparing for a busy holiday season. … “This holiday season, niche newsletters will hold greater influence in the fashion sphere than the always-popular, mainstream gift lists,” for instance, says IPG
More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. … The Sephora case was both “a warning shot” and “an effort to remove any potential residual doubt
Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June. The new feature also disassociates identifiers like email addresses, payment identifiers, IP
Marketers are beginning to unveil their marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year. The location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach
With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora. … UM Worldwide Jeff Marshall, chief diversity officer, UM For Hispanic Heritage Month, UM is partnering with Paramount and purpose-driven marketing
After more than two decades in the media industry I guess I have to accept that I am heading towards becoming a veteran. A frightening thought. This has made me a tad reflective, and I thought I’d share some “pearls of wisdom” with those just starting a career in media or have just been part
Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues. … Experts predict that the focus on children’s privacy from lawmakers and enforcement agencies is not likely to wane anytime soon. “We can certainly expect sustained regulatory
In the first enforcement action of the California Consumer Privacy Act (CCPA) – the US’s most sweeping state-level consumer data protection law – the state’s attorney general Rob Bonta last week announced that it’s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020. … And
If a marketer can double the quantity of product reviews for a brand, their sales will increase on average by +35%. But if they double the ad spend, sales will typically increase by just +10%. This core truth about the power of consumer influence comes from an extensive review by the Marketing Science Institute. The broader
