More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. … The Sephora case was both “a warning shot” and “an effort to remove any potential residual doubt
Category: Thought Leadership
Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June. The new feature also disassociates identifiers like email addresses, payment identifiers, IP
Marketers are beginning to unveil their marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year. The location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach
With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora. … UM Worldwide Jeff Marshall, chief diversity officer, UM For Hispanic Heritage Month, UM is partnering with Paramount and purpose-driven marketing
After more than two decades in the media industry I guess I have to accept that I am heading towards becoming a veteran. A frightening thought. This has made me a tad reflective, and I thought I’d share some “pearls of wisdom” with those just starting a career in media or have just been part
Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues. … Experts predict that the focus on children’s privacy from lawmakers and enforcement agencies is not likely to wane anytime soon. “We can certainly expect sustained regulatory
In the first enforcement action of the California Consumer Privacy Act (CCPA) – the US’s most sweeping state-level consumer data protection law – the state’s attorney general Rob Bonta last week announced that it’s settled a $1.2m lawsuit with beauty retailer Sephora over alleged violations. CCPA went into effect in January of 2020. … And
If a marketer can double the quantity of product reviews for a brand, their sales will increase on average by +35%. But if they double the ad spend, sales will typically increase by just +10%. This core truth about the power of consumer influence comes from an extensive review by the Marketing Science Institute. The broader
It used to be that new clients for a media agency prioritized speed and agility to market with new campaigns, or even when choosing an agency through the request-for-proposal (RFP) process. But over the last five years, there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less
PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant. Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks. On Wednesday the tech giant rolled out three
