Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As the pandemic has made QR codes and online shopping more commonplace, shoppable TV is moving beyond the confines of QVC and 1-800 ads. … “10 years ago, you tried to slap
Category: Thought Leadership
Between a potential—but unlikely—national privacy bill and both state and federal regulators beginning to crack down on the use of personal data, the privacy landscape has shifted underneath the feet of marketers. … On top of complying with laws, companies are also trying to figure out the best approach to take to privacy, whether it’s
Advertisers will face new regulatory hurdles in 2023. Here are the key dates and details to know. Read more on The Drum.
New rules on EU-US data transfers may alleviate some concerns for advertisers. But amid growing scrutiny of both commercial- and surveillance-related uses of consumer data, the writing is already on the wall. The Biden administration is poised to sign an executive order on transatlantic data transfers next week, per reporting by Politico Tuesday. … Privacy
Growing economic uncertainty, a lasting shift to digital-first consumerism and rising environmental concerns are all sure to throw a wrench in the works for marketers preparing for a busy holiday season. … “This holiday season, niche newsletters will hold greater influence in the fashion sphere than the always-popular, mainstream gift lists,” for instance, says IPG
More marketers are taking notice of California’s data privacy laws after the state said last month that cosmetics retailer Sephora had agreed to pay $1.2 million in penalties for alleged violations related to its targeted advertising practices. … The Sephora case was both “a warning shot” and “an effort to remove any potential residual doubt
Period tracking app Flo launched an Anonymous Mode that lets people use the app without linking it to their name, email address or IP address, as a direct response to privacy concerns stemming from the landmark overturn of Roe V. Wade in June. The new feature also disassociates identifiers like email addresses, payment identifiers, IP
Marketers are beginning to unveil their marketing strategies for the World Cup, which will take place from late November to mid-December in Qatar this year. The location and timing of the tournament, which happens every four years and serves as a rare opportunity for marketers to reach global live sports audiences, may change how some marketers approach
With Hispanic Heritage Month officially under way, The Drum surveys top ad agencies on how they’re uplifting Latinx and Hispanic communities, supporting small businesses and celebrating the culture, food and art of the diaspora. … UM Worldwide Jeff Marshall, chief diversity officer, UM For Hispanic Heritage Month, UM is partnering with Paramount and purpose-driven marketing
After more than two decades in the media industry I guess I have to accept that I am heading towards becoming a veteran. A frightening thought. This has made me a tad reflective, and I thought I’d share some “pearls of wisdom” with those just starting a career in media or have just been part