It used to be that new clients for a media agency prioritized speed and agility to market with new campaigns, or even when choosing an agency through the request-for-proposal (RFP) process. But over the last five years, there’s been a subtle but important shift to approaching new business with greater care and scrutiny and less
Category: Thought Leadership
PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant. Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks. On Wednesday the tech giant rolled out three
The separation between videos and ads in short-form video feeds has been a big complicating factor in short-form video platforms — like TikTok, Instagram Reels and YouTube Shorts — setting up revenue-sharing programs a la YouTube’s program for traditional, long-form videos. But TikTok has actually started to address this issue. In May, TikTok announced a
A recent report by Tech Transparency Project lambasted Facebook for serving ads against searches for content related to white-supremacist phrases like Ku Klux Klan and American Defense Skinheads, first reported by the Washington Post. … Larger media agencies like UM Worldwide use a range of tools to monitor ad placement, tools that “require a degree
Data, advertising and media pros explain what the agency’s rulemaking plan means for the industry and for the future of data privacy at large. … Arielle Garcia, chief privacy officer, UM Worldwide It is worth noting that among the FTC’s reasons for the rulemaking is the assertion that in the absence of concrete rules, “firms
Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting. “We’ve got to be in quality,
Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to short-duration projects as clients seek greater control on their budgets. As clients splinter their marketing needs into smaller fragments (ecommerce, data, consulting, analytics), besides conventional services, business is getting pushed more into short-term
Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile, Arthur Sadoun,
Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile,
Despite achieving bipartisan support, the proposed American Data Privacy and Protection Act faces a number of challenges ahead if it is to become law. Privacy and digital advertising experts spell out the hurdles that remain. … The bill would put new restrictions on targeted advertising to minors under the age of 17. While the Children’s
