Category: Thought Leadership

Meta has come under fire for alleged regulatory violations involving children’s data. The latest admonition is just one sign of a growing crackdown on consumer data privacy issues. … Experts predict that the focus on children’s privacy from lawmakers and enforcement agencies is not likely to wane anytime soon. “We can certainly expect sustained regulatory

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PR, cybersecurity and data privacy experts explain how operating system security bugs could threaten trust in the tech giant. Apple is urging users to update the operating systems on their devices to address underlying security vulnerabilities it discovered in some versions of its iOS and macOS frameworks. On Wednesday the tech giant rolled out three

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Marketers want their advertising to appear amid high-quality content that improves the likelihood that consumers will see it and consider buying different products and services. These contextual ads are regaining significance as marketers confront the loss of signals from device IDs and tracking cookies that help with online targeting. “We’ve got to be in quality,

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Retainer contracts, where agencies are signed up to deliver creative and media services in the long term, has steadily given way to short-duration projects as clients seek greater control on their budgets. As clients splinter their marketing needs into smaller fragments (ecommerce, data, consulting, analytics), besides conventional services, business is getting pushed more into short-term

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