Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile, Arthur Sadoun,
Category: Thought Leadership
Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile,
Despite achieving bipartisan support, the proposed American Data Privacy and Protection Act faces a number of challenges ahead if it is to become law. Privacy and digital advertising experts spell out the hurdles that remain. … The bill would put new restrictions on targeted advertising to minors under the age of 17. While the Children’s
Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets
Brand safety ad-tech firm Zefr is buying Adverif.ai, an Israeli artificial intelligence company that uses tech to identify misinformation, the companies announced today. Terms of the deal were not disclosed. … Joshua Lowcock, global chief media officer at UM Worldwide, said the tech would be particularly useful if ad buyers can transact against it, especially
R/mileycyrus. r/mensrights. r/daftpunk. r/floridaman. These are the subreddits where, for one reason or another, Reddit doesn’t appear to allow advertising, according to a third-party tool. The results, pulled from the 2,500 most popular subreddits run through an API called Pushshift, show that despite spending the last decade courting advertisers and trying to address brand-safety concerns,
The European Parliament has passed into law the Digital Services Act, a regulation that aims to rein in big tech by curbing the spread of illegal content and disinformation on social media platforms in Europe. The DSA aims to limit how big tech collects data, as well as ban ads targeted at children and based
As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites—7.8% of the programmatic budget
Alphabet Inc’s Google has allegedly offered concessions to spin off its ad-tech business in an effort to ward off a second U.S antitrust lawsuit. That entity would reportedly remain a part of Alphabet, the Wall Street Journal reports. … The reported concession comes at the same time when Google remains in Europe’s crosshairs. There, the Digital
Though a new draft order from the Irish Data Protection Commission takes aim at Meta’s cross-national data transfer practices, all businesses with an international presence could face new pressure to reform. Europe could see Meta-owned Facebook and Instagram disabled in short order due to a crackdown by Ireland’s privacy regulators. A draft decision by Ireland’s