Category: Thought Leadership

Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile, Arthur Sadoun,

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Marketers are asking for contingency plans and increased flexibility in their ad deals as fears of economic uncertainty and a looming recession continue to pick up steam. Last week, during IPG’s earnings call, CEO Philippe Krakowsky noted that some clients are asking for “contingency plans” to deal with the uncertainty and the potential slowdown. Meanwhile,

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Google will allow nongaming app developers to offer European users a rival payment option on its Android operating system, the company announced via its blog post. Although a change previously resisted by the company, this move by Google comes after the European Commission, the government body of the European Union, passed the flagship Digital Markets

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R/mileycyrus. r/mensrights. r/daftpunk. r/floridaman. These are the subreddits where, for one reason or another, Reddit doesn’t appear to allow advertising, according to a third-party tool. The results, pulled from the 2,500 most popular subreddits run through an API called Pushshift, show that despite spending the last decade courting advertisers and trying to address brand-safety concerns,

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As digital advertising enters its third decade, advertisers are still spending millions funding spammy “made for advertising” sites and disinformation, a new report finds. Media analytics ad-tech firm Ebiquity, in partnership with programmatic research firms Jounce Media and DeepSee, found $115 million in ad spend went toward spammy made-for-advertising (MFA) sites—7.8% of the programmatic budget

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Though a new draft order from the Irish Data Protection Commission takes aim at Meta’s cross-national data transfer practices, all businesses with an international presence could face new pressure to reform. Europe could see Meta-owned Facebook and Instagram disabled in short order due to a crackdown by Ireland’s privacy regulators. A draft decision by Ireland’s

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