On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adtech experts share insights on how such a policy would impact Apple’s market position — mostly for the better. … Arielle Garcia, chief privacy officer at media agency UM Worldwide suggests that the bill’s protections may have
Category: Thought Leadership
In tough times, everyone’s looking for escapism – and that’s where the ‘kidult’ phenomenon comes in. We have all seen the crowds of adults watching a Marvel superhero movie, or have friends or relatives who play Settlers of Catan or get enthused about a new limited-edition Hot Wheels model. But ‘kidults’ go further than the
Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens. If passed, Google and Meta would be forced to break up their multi-billion-dollar advertising arms. The Drum surveys top advertising and media leaders on how the bill could
This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations. … There isn’t a clear consensus among TV network and agency executives as to how exactly these factors will affect this year’s upfront negotiations. Some
UM London’s Chief Client Officer, Natasha Murray, readily acknowledges the incredible generosity and inspiration of not one but two amazing mentors that she worked with early in her career. Two key take-aways that they shared, she recalls: “listen, listen, listen while also staying true to yourself” and, secondly, “you are accountable for your career.” Her
Rumours and invalid traffic that mislead consumers and investors can cause brand losses and PR nightmares. All the more reason for brands to engage and interact with verified information of their own, say China marketing experts. … What brands can do to guard against social media misinformation in China Lawrence Wan CEO UM China China
Upfront week has always been about pomp and circumstance. Each year in mid-May, advertisers would make their pilgrimages from Madison Avenue to various stages in Manhattan, where TV networks would show off their shiniest new toys ahead of negotiations for the upcoming TV season. But then the pandemic hit in 2020, forcing media companies to
Putting spend into minority-owned channels that are leading and credible is a trick that too many brands have missed for too long. If we’ve learned anything in the last two years, it’s the power of communities. They’re what kept us (mostly) sane during Covid. We also discovered that enduring brands and agencies don’t just succeed
Regulators and lawmakers are working up rules that prevent tracking and data collection without explicit informed consent. But a vast trove of probabilistic data can be harnessed to build accurate alternatives. UM’s global media chief Joshua Lowcock, Civic Data co-founder Chris Brinkworth and Havas data and adtech lead Kevin Fernandes think fingerprinting is alive and
Netflix has just seen a huge chunk of its share price evaporate as it announced the loss of 200,000 subscribers in Q1 and anticipates the loss of millions more to come. The media industry – and let’s all face it, we all knew the subscriber-based growth model would plateau eventually – has been quick to
