This week on Floor 9, the Lab’s managing director Adam Simon welcomes two senior UM executives, Dan Chapman, Global Chief Strategy Officer, and Andy Littlewood, Global Chief Product Officer, to Floor 9 for an insightful discussion on the impact of the over-reliance on AI within the media landscape, how agencies can work with clients to
Category: Thought Leadership
AI finds it hard to unlearn something, or to un-mutate. This is problematic, because if you’re not finding difference today, it will harm your brand tomorrow, writes UM’s Dan Chapman. The corporate world has become obsessed with AI – and with good reason. Companies that talk up their AI capabilities tend to perform better on
In APAC, there has never been access to so much engaging and varied content—from global blockbusters and hyperlocal dramas to breakout hits that find a universal audience. Consumers are constantly looking to be entertained, and they are consuming more content than ever before. Insider Intelligence has projected that across APAC, there will be a total
Clients seem to change agencies with alarming regularity, but, says UM’s Kara Osborne, there are ways for agencies to foster longer-lasting relationships that work to the benefit of both parties. Despite the prevailing trend of client churn, some agency-client relationships have demonstrated remarkable longevity. The partnership between AMV and Sainsbury’s lasted 40 years, and even
Anathea Ruys is a seasoned CEO with over 25 years of leadership experience spanning Australia, New Zealand, the USA, and the Asia Pacific. As the CEO of UM Australia, her career is marked by a strong commitment to bridging the gap between brands and consumers to foster substantial business growth. Committed to inclusivity, she actively supports
Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC’s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.
It’s human nature to seek out the best prices. The days when consumers felt embarrassed about bargain hunting are long gone. Now, thriftiness – no matter how much money we might have – is a badge of honour and a key driver of advocacy. These attitudes and behaviours have been normalised, no doubt, by the rise of price
The industry has had to move, adapt and evolve at lightning speed – especially amid economic hardships and unforeseen industry events. The last 12 months have brought immense change and growth. Now, imagine the next five years. There will no doubt be a shakeout in terms of which services survive, and the current media-verse may
In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year. Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on
Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. Whether we’re in an era of never-ending fragmentation or on the verge
