Digiday hosted a focus group of eight senior media agency executives who oversee media investment at holding company-owned and independent media agencies to gather first-person accounts of client spending. Agencies and networks that participated in the focus group were: UM Assembly Global Horizon Media Magna Global Mediahub Novus PMG Publicis Media … “A lot of
Category: Thought Leadership
By Saleah Blancaflor The TV ad market space is continuing to change at a rapid pace. From lower costs driven by shifting supply and demand dynamics, a multi-currency marketplace, and cross-platform viewing, there were a lot of trends that dominated the TV ad market. Free ad-supported tiers continued to grow, while live sports programming soared.
At last week’s 2024 conference, Nielsen Senior Vice President Kristin Vento showed a most revealing slide, in her presentation with Adam Isselbacher, Senior Vice President, Group Director, Research & Analytics, IPG Mediabrands’ UM. Nielsen, far from their image among the uninitiated, is a leader in the use of big data, having 50 million households of
Ads are making their debut on Perplexity AI this month, led by Whole Foods, McCann, and PMG. But plenty others are holding back, unsure if the investment is worthwhile — at least for now. Their reluctance centers on two key factors. … But according to Chad Stoller, chief innovation officer at Universal McCann (which is
When advertisers see their ad verification partners blocking lots of impressions, they often think, “Okay, good – that’s proof the technology is working.” But negative blocking isn’t the healthiest – or the most efficient – way to approach brand safety, said Mark Proulx, global director of media quality and responsibility at Kenvue, the consumer health care company that
Experiential marketing is always evolving, and the industry is poised to outpace prepandemic spending this year. It’s no surprise, then, that 2024 has already proved to be a landmark year for experiential campaigns. From a nostalgia-packed stay at Polly Pocket’s home to a dupe McDonald’s pop-up, creativity in this arena has been flowing. With a
After a string of somewhat monumental upfront cycles since 2020, this year’s annual haggle between TV and streaming ad buyers and sellers was hard-pressed to prove its significance. And yet it did. “The biggest shift or change this year is it was really a reset year from a digital video standpoint in terms of pricing,”
In today’s digital age, it might seem like the heyday of print media is long behind us. However, while the internet and social media may have lured us away with their addictive algorithms, print is far from dead. … And Yelia Schnelle, senior planning director at UM Australia, says print media is facing challenges due
On this episode of The Current Report, UM Worldwide’s chief product officer Andy Littlewood breaks down why he thinks AI is advancing past being simply a buzzword, moving into an age of intelligence, how the definition of being a large agency has changed today and what keeps him up at night. Listen to the full
It’s shaping up to be a bigger and better year for ad spending in 2024. The U.S. presidential election is boosting political spending, and other key factors like retail media, social video, sports programming and streaming are adding fuel to the economy. Major ad forecasters have predicted improved U.S. media spend totals for 2024, citing