Some marketers are already beginning to pull back on advertising and are reevaluating their paid and organic content for social channels this week after the Supreme Court decision to overturn Roe vs. Wade was released, leaving reproductive rights in the hands of state legislatures — some of which have already banned abortions. At the same
Category: Thought Leadership
In light of the US Supreme Court’s historic decision to overturn Roe v Wade – the landmark 1973 decision that legalized abortion across the country – the ad industry is inheriting a new set of data privacy responsibilities, writes UM Worldwide chief privacy officer Arielle Garcia. Read more on The Drum.
From reviewing data practices to vocally supporting the right to abortion in brand messaging and internal policies, there are many ways brands should take a stance in post-Roe America. The Roe v. Wade fight is at the intersection of culture and technology, something most brands strive to understand and engage with, even if they don’t
Episode Details: Nathan Brown is Global Chief Strategy Officer for UM in New York. We worked in the same building on William St in Sydney about 15 years ago. Nathan was a breath of fresh air. He built teams that expected to do creative things with their clients’ media buys. He was a good coach
Roe was fundamentally a privacy ruling. Its reversal has far-reaching implications not only for healthcare and the right to choose, but also for consumer privacy of all kinds, per leading experts. Other Constitutional rights contingent on privacy precedent — including same-sex marriage — could be next on the chopping block. … The implications of today’s
On the heels of Tim Cook’s endorsement of a new comprehensive federal data protection bill, privacy, media and adtech experts share insights on how such a policy would impact Apple’s market position — mostly for the better. … Arielle Garcia, chief privacy officer at media agency UM Worldwide suggests that the bill’s protections may have
In tough times, everyone’s looking for escapism – and that’s where the ‘kidult’ phenomenon comes in. We have all seen the crowds of adults watching a Marvel superhero movie, or have friends or relatives who play Settlers of Catan or get enthused about a new limited-edition Hot Wheels model. But ‘kidults’ go further than the
Introduced by a bipartisan group of lawmakers focused on antitrust issues, the Competition and Transparency in Digital Advertising Act bill seeks to tear down the walled gardens. If passed, Google and Meta would be forced to break up their multi-billion-dollar advertising arms. The Drum surveys top advertising and media leaders on how the bill could
This week’s Future of TV Briefing looks at how macroeconomic factors like higher inflation and supply chain challenges will play a role in this year’s annual TV advertising upfront negotiations. … There isn’t a clear consensus among TV network and agency executives as to how exactly these factors will affect this year’s upfront negotiations. Some
UM London’s Chief Client Officer, Natasha Murray, readily acknowledges the incredible generosity and inspiration of not one but two amazing mentors that she worked with early in her career. Two key take-aways that they shared, she recalls: “listen, listen, listen while also staying true to yourself” and, secondly, “you are accountable for your career.” Her