As Russia’s conflict with Ukraine escalates, Google and major brands continue to fuel publishers’ sites that amplify Kremlin propaganda. Sputnik News and TASS, the two most prominent ad-supported sites tied to the Kremlin, displayed Google-served ads from brands including Paramount+, Progressive, Best Buy, Eddie Bauer, Bergdorf Goodman, and Allbirds, according to Insider’s search over several
Category: Thought Leadership
If one thing became strikingly apparent in the working world during the pandemic, it is perhaps that the extant hierarchical structure of work was in urgent need of reform. By overhauling the structure of teams and broadening the scope of recruitment, can companies overcome the ‘Great Resignation’ to attract and retain talented professionals? As memories
Super Bowl LVI capped off a run of of thrilling, nail-biting NFL playoff games, with the championship only decided in the last minute of the fourth quarter. (Congratulations to the Los Angeles Rams for winning the Vince Lombardi Trophy.) But unlike the certainty that a final score confers on the last team standing on the football
The Super Bowl will feature commercial breaks that embrace the usual jokes and celebrities plus a whole lot of blockchain. Star athletes and supermodels are promoting crypto companies. Stadiums are taking the companies’ names. The government is thinking about regulating them. But perhaps the surest sign yet that the cryptocurrency industry has reached the mainstream?
U.K.-based publisher Future plc is flying south and will open a new in-person hub in Atlanta this month. The company says it will hire over 100 people based in Atlanta in editorial, sales and production roles to produce more women’s lifestyle, home and entertainment content, especially video. Future’s executives see a talented pool of video creators, influencers
In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today’s ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide. DPAA’s Media Decision Makers Study shows a preference for content and advertising on
Senior media planners do not believe that younger and older demographics are easier to reach on the same platform despite a new report that suggests their media habits are starting to converge. The IPA TouchPoints Making Sense report to analyses the reach of different media channels and how much time different demographics are spending on
While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent. We might be slowly emerging from the dark woods of Covid, but our industry’s path through 2022 remains thorny and bramble-strewn. The news is full of conflict and confusion,
With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds. For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
