With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds. For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping
Category: Thought Leadership
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Read the full Q&A
Experts say that a growing appetite for ad-supported content is leading to more original content being created by free streamers. Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. … Dan Zangrano, EVP, integrated investments for UM, says that AVOD opportunities are
Amp spotlight: The “talent drain” has transformed the company-employee relationship beyond working from home and freelancing For the majority of 2021, near-record rates of workers were quitting their jobs each and every month. Some were reshuffling to companies offering better pay or flexibility, but millions were just burning out—no longer willing to stay on the
NBCUniversal has tapped iSpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming ads, as it seeks to better quantify how consumers are viewing ads across different mediums. iSpot was one of the measurement vendors that answered a request for proposals last year from NBCUniversal, a
Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges. In addition to the rise of the Omicron variant, which continues to spread across the globe, this year’s Games are facing backlash for hosting in China, where human rights violations are being carried out against the
TV camera add-ons, safety and security devices and fledgling metaverse products hold early promise for brands. As CES 2022 drew to an early end amid the ongoing omicron surge, the truncated consumer technology show nevertheless offered intriguing glimpses into the future of digital innovation and brand opportunities it might bring. Read the full article on
The Amp community looks back on the previous 12 months with an eye toward predicting the year ahead. Last year at this time, perhaps the only thing We the People could collectively agree on was the wish to say “good riddance” to the previous 12 months. Less than a week into the new year, 2021 effectively
In Q&A, Stacey Stewart stresses the importance of looking at the totality of a media plan rather than its pieces. UM, the global media agency network of IPG Mediabrands, is launching an entirely new role—U.S. chief marketplace officer. Stacey Stewart, who is taking on the new position, was previously executive VP, managing partner and integrated
