In the latest edition of DPAA Short Connects, the news and video interview series that goes into the hearts, minds and decision-making of today’s ad leaders, Barry Frey, DPAA CEO talks with Joselle Galis, Sr. Vice President, Content & Partnership Strategies at UM Worldwide. DPAA’s Media Decision Makers Study shows a preference for content and advertising on
Category: Thought Leadership
Senior media planners do not believe that younger and older demographics are easier to reach on the same platform despite a new report that suggests their media habits are starting to converge. The IPA TouchPoints Making Sense report to analyses the reach of different media channels and how much time different demographics are spending on
While businesses are still wary of potential threats in 2022, UM’s Chris Skinner argues that they’ll need to think more proactively to recruit and retain the best talent. We might be slowly emerging from the dark woods of Covid, but our industry’s path through 2022 remains thorny and bramble-strewn. The news is full of conflict and confusion,
With businesses buying into advertising as a growth driver, the CEO of UM says purposeful media choices could be the key to winning hearts and minds. For most industries, the two years of the pandemic have felt like an unprecedented shock. Rachel Forde, who’s spent half of her four-year tenure as CEO of UM helping
In recognition of International Data Privacy Day, The Drum asks more than a dozen data and media experts how the landscape of consumer data privacy and data-driven advertising will look a year from now. … Prediction 1: tougher regulation and enforcement Arielle Garcia, chief privacy officer at UM Worldwide: By Data Privacy Day 2023, we
Chris Skinner is President EMEA of media agency UM, which delivers media campaigns across channels for brands including Spotify and Coca Cola. I recently caught up with Chris to chat about his role and achievements at UM, the ad sector’s so-called ‘great resignation’, and the importance of building strong agency culture. Read the full Q&A
Experts say that a growing appetite for ad-supported content is leading to more original content being created by free streamers. Brands are increasingly interested in ad-supported video on demand (AVOD) as consumers continue to shift from traditional linear TV to streaming online. … Dan Zangrano, EVP, integrated investments for UM, says that AVOD opportunities are
Amp spotlight: The “talent drain” has transformed the company-employee relationship beyond working from home and freelancing For the majority of 2021, near-record rates of workers were quitting their jobs each and every month. Some were reshuffling to companies offering better pay or flexibility, but millions were just burning out—no longer willing to stay on the
NBCUniversal has tapped iSpot.tv Inc., a company that aims to help advertisers verify the reach and impact of their TV and streaming ads, as it seeks to better quantify how consumers are viewing ads across different mediums. iSpot was one of the measurement vendors that answered a request for proposals last year from NBCUniversal, a
Between a global pandemic, a diplomatic boycott and sinking ratings, the 2022 Winter Olympics in Beijing face big challenges. In addition to the rise of the Omicron variant, which continues to spread across the globe, this year’s Games are facing backlash for hosting in China, where human rights violations are being carried out against the