The Global Chief Executive Officer of media agency UM Eileen Kiernan believes that advertising can change the world. “Who woulda thunk it?” she says at the end of our 30-minute Legends & Leaders conversation, which every practitioner and student of advertising and media needs to watch. Watch the Video on MediaVillage.
Category: Thought Leadership
The Future of TV Briefing this week looks at how shoppable TV is moving from being a shiny new toy to potentially becoming a staple of the TV and streaming business. Shoppable TV is far from new, but the ability for people to purchase products from their TV screens is entering a new era. As
Technology companies including Apple and Google are giving people more ways to protect their online privacy, limiting the availability of consumer data that help advertisers reach target audiences. Contextual ad placements within quality content are making a comeback. “Contextual advertising feels a lot like ‘back to the future’ in the sense that we have been
Jeff Marshall discusses the next steps agencies must take in creating inclusive workplaces In today’s live edition of Remotely, Jeff Marshall, the newly appointed chief diversity officer at Interpublic Group’s UM, joins Ad Age’s Jeanine Poggi to discuss the next steps agencies must take to ensure inclusivity in the industry. UM elevated Marshall to the
Twitch is a place for gamers, singers, just-chatters, hot-tubbers, ear-lickers, and increasingly, brands that have no idea what any of that means. As Twitch turns 10 years old this month, more brands are starting to understand the vernacular, though. They don’t have much of a choice. Under Amazon’s tutelage, advertisers say Twitch has become a
Having ‘AN’ Asian in senior leadership isn’t good enough anymore. We’re not an item to cross off a checklist. We’re a community, and we have been overlooked and taken advantage of because we have not been vocal enough. We should be judged on our merits and get credit for the work that we do. My
“In my country, when you are ignored, you try harder and shout louder.” – Lucy Zheng, VP, Group Partner, Analytics, UM Read Article on Campaign.
Apple’s privacy update has sent waves across the advertising industry. Its new App Tracking Transparency feature requires apps to ask for users’ permission to use their information for advertising. Experts expect consumer opt-in rates to be low, which could lead to significant challenges in targeting and measuring ads. Read Article on Business Insider.
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 4 of a 4-part series. It is well known that APAC consumers are “super-connected”, spending much of their time on their smartphones and social media. In the past year, social media usage in the region has
Sharon Soh, Head of Integrated Strategy & Marketing at UM, APAC, highlights the growth of the region in part 3 of a 4-part series. To put this global trend in perspective, APAC’s consumer internet has never quite been a homogenous one. The search, social, video, and e-commerce ecosystems in APAC, have been split a number