Somehow, it’s March again, which means we’re nearing the one year anniversary of many companies and agencies sending their teams home as the coronavirus pandemic surged throughout the country. (Though, at the time teams were sent home with the expectation they’d return in a few weeks.) Over the last year, the advertising business has had
Category: Thought Leadership
Browse recent interviews with some of the most influential marketers and you’ll see delicately worded commitments to making socially responsible investments in media. Indeed, for many years — with a few notable exceptions — marketers paid lip service to doing their bit. But over the past year, this has changed. Marketers are increasingly aware that
Over the next few hours, marketers across the U.S. will be watching the events of Inauguration Day closely, ready to pause, tweak or block ads from appearing against problematic content should things go sideways. While some marketers will stick to blunt tactics like blocking ads from news sites entirely, many are turning to more nuanced
From digital health to sustainability tech, consumer behaviors travel across classifications. By Richard Yao When reflecting on emerging trends from CES, we tend to follow the exhibit categories laid out by the organizer and examine them one by one: Here are the biggest trends happening in the smart home space; this is the main story
People who watch sports on traditional TV are well-acquainted with commercials that share the screen with the programming during lulls in the action, an attempt by networks to keep viewers’ attention during ad breaks. Now that picture-in-picture format for ads might become more common in streaming video, and beyond sports. Transmit.Live LLC, an advertising technology
Interpublic intelligence arm Magna is out with a new study — done in collaboration with sibling unit IPG Media Lab and Snap — that purports to show improving effectiveness of shorter-format video ads. The study attributes the improvement to the burgeoning supply of better quality short-form content. Also, agencies and advertisers are getting better at
2020 was surely a year of loss and disruption—but also transformation and innovation As tired as we all may be of hearing the phrase “in these uncertain times,” messages of solidarity reigned supreme in ad campaigns this year. Brands stretched to find ways to connect with their customers, with in-person experiences ruled out as a
Marcy Wilder walked into her boss’s corner office at law firm Hogan Lovells in 2010 with an idea that seems quaint in retrospect: Start a team dedicated to cybersecurity and privacy. Many companies at the time were only beginning to face the threat of cyberattacks, and the European Union hadn’t yet set off a global
Twitter is making a series of moves in the area of brand safety, the area frustrates advertisers the most about social platforms. The company is following in the footsteps of YouTube and Facebook by committing to audits by the Media Rating Council to assess its brand safety controls and measurement metrics. An MRC accreditation is
By Richard Yao This was the year of acceleration. Thanks to unprecedented circumstances brought on by the COVID-19 pandemic, consumers and businesses have been and will continue to adopt digital channels and tools across the board, enabling new behaviors and opportunities for marketers to explore. For the past four years, the marketing experts at UM
