IPG Mediabrands agency UM will handle strategy, planning, buying, research, and data and analytics for Lazada Group across Singapore, Malaysia, The Philippines, and Thailand. The agency-of-record win follows a pitch that began in March. The company had previously worked with Dentsu Aegis Network agency Vizeum in these markets, starting in 2019. UM starts work immiediately
Category: Thought Leadership
UM, the global media agency network of Mediabrands, has been appointed Media Agency of Record for Southeast Asia eCommerce platform Lazada Group. Working with Lazada, the regional flagship of the Alibaba Group, UM’s remit covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning, buying, research, and
UM, the global media agency network of Mediabrands, today announced that it has been named Media Agency of Record for Lazada Group, Southeast Asia’s leading eCommerce platform and regional flagship of the Alibaba Group. UM’s remit which covers Southeast Asia markets Singapore, Malaysia, The Philippines, and Thailand will encompass all media duties including strategy, planning,
Lazada Group has appointed UM to manage regional media duties for Singapore, Malaysia, the Philippines, and Thailand, encompassing strategy, planning, buying, research, and data and analytics. The news follows a pitch which started in March this year and was held virtually across multiple markets. According to UM, it was praised for its professionalism, competitiveness and its ability
Amanda Cosindas is gearing up to move across the country from Los Angeles to Mattapoisett, Massachusetts, with her 10-year-old son later this month. Uprooting her family is necessary for Cosindas, director of marketing and communication at the creative agency The Many, to be able to manage her job and her son’s education this year. As
The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement. The Media Responsibility Audit included doing a comprehensive assessment of
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to
Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what’s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple
With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform’s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it
