Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see Many of the top-of-mind questions in TV advertising aren’t concerning the current state of media, but its future. Industry growing pains in platforms, data, technology and automation are solidifying the foundation for the next generation of media
Category: Thought Leadership
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. “That’s a sizable audience for
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising. With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale,
What counts as a taboo topic in 2024? And what role should brands role in tackling them? Ahead of our Future of Brands conference next week which will tackel this question, and the role of responsible media and inclusivity in advertising across its sessions, The Media Leader asked speakers, agencies and strategists if they thought
After years of being apart, adland could be on the verge of bringing media and creative back together again. … Adam Morton Chief product officer, UM The synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel
Every year, throughout Women’s History Month, we’re reminded of the inspiring stories of powerful women, the struggles they endured and the triumphs they achieved. For this month’s Amp spotlight, we turn our focus to those same themes of struggle and empowerment from within our own Amp community. From the importance of intersectionality to the critical
Brands stepped up during the pandemic and they need to do so again at a time when people are stressed over money, culture wars and disinformation, says UM’s Enyi Nwosu. One of the very few positives to come out of the pandemic was brands taking a more active role in addressing consumers’ woes and making
In this interview MediaCat’s Editor Mike Piggott chats to Helen Needham, Senior Communications & Corporate Affairs Manager at MoneySuperMarket Group, and Kim Lambert, Group Insights Director at UM, about ‘Money Talks‘, a project between MoneySuperMarket, media agency UM and suicide prevent charity Campaign Against Living Miserably (CALM), which looks at how the cost of living
Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the
