Category: Thought Leadership


Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. Whether we’re in an era of never-ending fragmentation or on the verge

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One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising. With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale,

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What counts as a taboo topic in 2024? And what role should brands role in tackling them? Ahead of our Future of Brands conference next week which will tackel this question, and the role of responsible media and inclusivity in advertising across its sessions, The Media Leader asked speakers, agencies and strategists if they thought

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After years of being apart, adland could be on the verge of bringing media and creative back together again. … Adam Morton Chief product officer, UM The synergy between creative and media is paramount, and AI can deepen that connection by enhancing collaboration and driving further efficiencies. However, while AI will undoubtedly continue to fuel

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