The expression “you can’t go home again” gained popularity as the title of Thomas Wolfe’s famous 1940 novel. The profound gist that resonated with so many was that if you try to return to a place you remember from the past, it won’t be the same as you remember it. That may be true even
Category: Thought Leadership
Marketers are increasingly preventing their ads from appearing alongside content related to Black Lives Matter protests, with some blocking keywords including “black people,” “George Floyd” or “BLM,” according to a top executive at Vice Media. The exclusions are driven not only by specific brand requests: Agencies have long used third-party brand safety vendors to avoid specific keywords, including “murder” and “riot,” which allows
The TV ad market will go from famine to feast with the NBA slated to return on July 31. However, starved as audiences and advertisers have been for live sports, now the question is whether viewers can stomach the buffet of games coming their way, especially in September with the NBA playoffs likely going up
This month’s virtual IAB NewFronts will help to heighten interest in streaming video platforms that are ramping up their sales efforts and touting premium content to draw bigger audiences, Jon Stimmel, chief investment officer at advertising agency UM Worldwide, said in an interview with Beet.TV. The coronavirus pandemic spurred a massive jump in media consumption among people
Twitter’s decision to flag one of President Trump’s tweets with a fact-check has set a precedent for how social media companies can and should respond to false information published by accounts with significant audience reach. Twitter CEO Jack Dorsey, to his credit, took responsibility for the decision. It’s important to call out that Twitter’s decision
U.S. advertisers and publishers had only just started to look beyond coronavirus triage mode when another crisis came hurtling into view. The death of George Floyd, an unarmed black man who died late last month after being arrested by a white police officer, has sparked protests across the country, many of which have flared into
The latest Forrester Wave report ranks UM, OMD, Carat and Starcom among the top media shops of today. Blazing the A.I. trail, collapsed silos for integrated media, technology and creative, content scaled with audience precision and big data. Those, in a nutshell, are all the components which form a winning media agency for the modern
Last month, a story I’d written had just gone live. I punched a few keywords into Google search to pull it up so I could grab the link. That was when I noticed a publication called the “New York Times Post” had also just published a story with the exact same headline. When I clicked
As people DIY their way through the COVID-19 crisis, Pinterest search data is helping marketers predict consumers’ mindsets. But will everyone—users and advertisers alike—be able to pin their way through the pandemic? Search data on the image-sharing platform show how hobbies, interests, and plans have shifted through various stages of self-isolation. Pinterest has also been
In the era of social distancing, avoidance may be the order of the day. But that shouldn’t be the case when it comes to advertising against news. Interpublic’s UM Worldwide has become the latest agency in a procession of industry players to counsel advertisers against blacklisting news publishers during the COVID-19 pandemic. In this video
