The social media platform audit was based on the Media Responsibility Principles Mediabrands recently released to the public, which are geared toward protecting brands and the communities that a brand serves, weighing the impact of harmful content, and evaluating the policies of different platforms and their enforcement. The Media Responsibility Audit included doing a comprehensive assessment of
Category: Thought Leadership
Integral Ad Science and Channel Factory, a brand suitability and ad performance platform for YouTube, released a joint product on Wednesday that combines content curation with optimization and measurement for YouTube campaigns. The product, dubbed Channel Science (a portmanteau of their names), is generally available, but only on a manual basis for now. The companies
Brand safety is always top of mind for advertisers. But it’s become more important than ever as issues from coronavirus misinformation to the ongoing Facebook ad boycott dominate industry headlines. For Joshua Lowcock, chief digital officer at UM and global brand safety officer at IPG Mediabrands, the renewed focus is an opportunity for advertisers to
Google introduced a pair of policy updates that aim to curb the spread of misinformation and profiteering of illegally obtained documents ahead of what’s likely to be a polarizing 2020 election. Bad actors will sometimes pose as digital marketers by concealing their identities while coordinating to spread political disinformation. The so-called marketers will masquerade multiple
With a flip of the calendar page, the advertiser boycott of the social media giant Facebook has come to a close. The shocking freeze on the platform’s advertising during the month of July swept in 1,100 major brands that scaled back or went cold turkey; it challenged the agencies that serve those brands; and it
What’s going on with the UK’s coronavirus restrictions? And, how big tech made a fortune during the pandemic lockdown. Boris Johnson has cancelled major moves out of lockdown including the reopening of wedding parties and casinos in response to a rise in coronavirus cases. The Prime Minister called a press conference to announce that he was “squeezing
As the monthlong Stop Hate for Profit campaign calling on advertisers to boycott Facebook comes to an end today, many brands are still deciding whether to return their ad spend to the social network’s platforms. Some major brands that made a show of withdrawing their digital ad spends, including Chipotle, are extending their commitment to
In April 2004, advertisers tried to remake TV advertising’s annual upfront marketplace. The Association of National Advertisers and the American Association of Advertising Agencies got roughly 40 brand, agency and TV network executives and even some lawyers in a midtown Manhattan board room, and the group spent five hours figuring out how to change the
UM and IPG are all in for small business with a new initiative designed to help U.S. privately owned operations navigate the complexities of the coronavirus pandemic. The “All In for Small” initiative was developed by UM and innovation lab IPG Medialab in collaboration with IPG agencies Kinesso, Momentum, Octagon, Reprise, R/GA and United Minds.
The past week has seen a reckoning begin over the content policies – or lack thereof – governing the big media platforms. Major marketers, including Coca-Cola, Unilever and Diageo, are halting spend on social media at least through July. But there’s always the danger than these efforts end up being an exercise in virtue signaling once they’re out of the headlines.