In the seventh edition of a special COVID-19 series, IPG Media Lab’s “Floor 9″ media futures podcast, the lab hosts UM strategists Lin Liu (UM China and Mat Maroni (UM APAC) to discuss how the pandemic has impacted the consumer lifestyles and behaviors in their respective regions, and how it is accelerating trends that brands need to look
Category: Thought Leadership
Even before COVID-19 hit the world, the gig economy was blossoming within adland, but now, the freelance world could have an even bigger surge due to the pandemic. In recent weeks, holding companies, independent agencies of all sizes and brands have all gone through layoffs, furloughs and other cost-cutting measures. Campaign US asked industry experts
The world is focused on numbers, trends, graphs and charts following the spread of COVID-19 in Canada and worldwide. But beyond infection rates, the ensuing shutdowns have also had profound effects on television production, advertising budgets and media consumption. We looked at the slumps, spikes and surprises in Canadian media data and asked buyers to
The term ‘Fear of Missing Out’ (FOMO) entered the global lexicon around 10 years ago. In the age of continual digitalization and disruption today, this fear of missing out has in fact intensified, especially for the younger generation. On social media, staying connected with the network of friends that they have amassed, and keeping them
NBCUniversal’s late-comer streaming service Peacock is debuting with far less fanfare than was planned. After a soft-launch period for some Comcast subscribers, the media company had prepared a splashy national launch in July ahead of the Olympics, followed by live streams of the opening and closing ceremonies and a steady stream of original shows. All
Everyone is talking about the “new normal,” but no one knows exactly what it means or how it will evolve in the coming months. Over the last few weeks, adland has been rife with layoffs, salary cuts, Zoom pitches, remote productions and more – and the industry will likely have to continue to adjust to
Google’s success originated in one simple insight from its founders who realized that the sprawling, chaotic mass of material that was cascading onto the world wide web could be tamed by ranking search results according to their popularity. They have not looked back since, making millions from online advertising off the back of the algorithms
From smart cities to connected homes to connected cars, across APAC, statistics reflect promising returns for tech companies and a range of industries already making a beeline for the region. IHS predicts there will be at least 88 smart cities worldwide by 2025, and APAC will account for 32 of them or more than 30%
While it may be tempting for marketers to block coronavirus-related news due to brand safety concerns, media experts believe there may be a better strategy. All publishers are writing about COVID-19 right now, and consumers are consumed with the content. Many advertisers have historically blocked all news, so where does necessary – yet potentially risky
From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic. Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage
