Everyone is talking about the “new normal,” but no one knows exactly what it means or how it will evolve in the coming months. Over the last few weeks, adland has been rife with layoffs, salary cuts, Zoom pitches, remote productions and more – and the industry will likely have to continue to adjust to
Category: Thought Leadership
Google’s success originated in one simple insight from its founders who realized that the sprawling, chaotic mass of material that was cascading onto the world wide web could be tamed by ranking search results according to their popularity. They have not looked back since, making millions from online advertising off the back of the algorithms
From smart cities to connected homes to connected cars, across APAC, statistics reflect promising returns for tech companies and a range of industries already making a beeline for the region. IHS predicts there will be at least 88 smart cities worldwide by 2025, and APAC will account for 32 of them or more than 30%
While it may be tempting for marketers to block coronavirus-related news due to brand safety concerns, media experts believe there may be a better strategy. All publishers are writing about COVID-19 right now, and consumers are consumed with the content. Many advertisers have historically blocked all news, so where does necessary – yet potentially risky
From Rupert Murdoch’s News UK to McClatchy’s chain of local newspapers across the United States, news publishers are attracting record numbers of readers as people in lockdown seek information about the coronavirus pandemic. Yet advertising revenue has plummeted for many publishers as companies slash marketing budgets and prove reluctant to buy ads against coronavirus coverage
UM’s Richard Fofana argues that while COVID-19 is like nothing brands have ever seen before, when it comes to adaptation, some principles are timeless. Read Full Article on Media in Canada.
When the novel coronavirus crisis hit the U.S., 72andSunny, one of Los Angeles’ largest creative advertising agencies, was ready. The Playa Vista firm, which has an office in Singapore, had already watched the devastating fallout from COVID-19 in Asia. So agency leaders in early March began arranging for staff members to work from home. And
Consumers are tuning into digital audio differently now that home is the new office. As fewer listeners commute due to the coronavirus pandemic, downloads for podcasts are declining. But there are bright spots, as genres such as science, cooking, health, news and kids’ music see a surge. Advertising is another story. Podcast creators are seeing
By UM’s Sharon Soh Social media has redefined the boundaries of connection and community, and with more than 1.73 billion people in APAC using social networks in 2019 as reported by eMarketer, the meaning of social interactions for young people in this region has been stretched, segmented and reinvented. In this new world of infinite
From the moment officials rushed in to disrupt the March 11 tip-off between the Oklahoma City Thunder and the Utah Jazz, everything changed. Not just for basketball, but for every professional sports league. Within days of the NBA season being suspended, the NHL, MLB, MLS and leagues around the world began to topple like dominos.