Category: Thought Leadership


Even as traffic to news websites has surged of late because of the constant demand for updates on the COVID-19 pandemic, publishers are downsizing their staff and cutting pay due to slumping ad revenue. One problem the sites are facing is that advertisers are working with ad-tech companies that, in trying to prevent those brands from appearing on particular

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While the coronavirus pandemic caused the recent postponement of the Cannes Film Festival and the Cannes Lions International Festival of Creativity, another healthcare crisis story–in the form of a branded content documentary–made its mark at both those Cannes events nearly a year ago. The breakthrough film was 5B which debuted at the 2019 Cannes Film Festival as

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Female entrepreneurs can find opportunities for growth through mentoring and networking By: Christina Adranly There’s never been a better time to be a woman in business. This Women’s History Month, we are celebrating the explosion in the ways women have to connect with each other. A new crop of female-only social networking apps like Bumble Bizz, Ellevate

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Maryland lawmakers quietly approved HB 732 late last week, which imposes a 10 percent tax for every digital ad sold by companies such as Google and Facebook. The legislation also applies to smaller companies, but at a lower tax rate based on annual global gross revenues. Businesses with $100 million or more in revenue are taxed at 2.5 percent;

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“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Joshua Lowcock, chief digital and global brand safety officer at UM Worldwide. The unprecedented public health challenge of the coronavirus is also uncovering the challenges facing the ad tech industry around

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A Thursday New York Times story that featured live coronavirus updates displayed several ads for an n95 respirator, which are in short supply among medical professionals. Such ads are problematic because, in this instance, the surgeon general has urged Americans not to buy such masks. The issue in this case became so challenging for the company that it’s since halted

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By Joshua Lowcock , Op-Ed Contributor, 2 hours ago As we enter a new year and with CES now behind us, I have been reflecting on what trends in digital and technology will shape the decade ahead. After some thought, I landed on 3 Rs — Rights, Responsibility, and Regulation — as what will define the

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