Interpublic Group of Cos. announced a round of leadership changes on Monday. Philippe Krakowsky has been named the chief operating officer of the holding company, a newly-created position. Daryl Lee will succeed him as chief executive of IPG Mediabrands and Eileen Kiernan will take over as global CEO of UM. Krakowsky has been CEO and chairman of IPG Mediabrands for the past
Category: Thought Leadership
As the fifth CEO of IPG Mediabrands, Daryl Lee takes over day-to-day leadership of one of the world’s biggest and most diversified media services portfolios, succeeding Philippe Krakowsky, who becomes COO of parent Interpublic, and heir apparent to Chairman-CEO Michael Roth. Lee, who most recently served as CEO of Mediabrands’ UM unit, now assumes oversight of
If older Millennials mirror the U.S. norm, then what makes them happy and, possibly more important, what can make them happier still?
Successful “newsjacking” requires a hugely condensed planning schedule – and therefore a great deal of trust between agency and brand – UM London’s planning director writes.
It’s increasingly rare for CMOs and brand directors to stay in place for more than a few years, with this decline of tenures often linked to the rise in short-termism and associated pressures.
There are more than 30 innovations and trends in media and marketing today – but only four that really matter now.
Developing an integrated connections idea and identifying the need for creating content is changing the publishing process.
There has been a lot of focus placed on marketing in the sites and mobile apps used most often by tweens, teens and twentysomethings.
Social media is deeply embedded in our culture and has emerged as a leading indicator of overall media consumption.
