CMOs and brands need to rethink the way they approach audiences. As an industry, we spend too long generalising and marketing to audiences based solely on their age group, gender, and location—and this has to stop.
Category: Thought Leadership
Based on a number of industry events, I find it surprising that arguments still rage around data vs creativity or technology vs humanity.
Despite what you may have been led to believe, the real problem facing the digital industry is not ad fraud. The real problem is identity, compounded by the lack of quality and integrity put into verifying audience data.
Given the possibilities opened up by new platforms and technology we should be in the golden age of advertising.
As the world reverberates from Britain’s decision to leave the Europe Union, the shockwave making the vote all the more surprising was that no major polling company correctly predicted the outcome.
Facebook announced a bot store for Facebook Messenger at its developer conference this week. Bots, over time, are set to replace apps.
Facebook Messenger’s new bot store puts us on the brink of a new augmented social reality in which people brands and things will intermingle quite happily.
SXSW Interactive 2016 was a study in a world where talking, intelligent machines become part of our every day reality.
My mum doesn’t understand what I do for a living. Until recently she thought I wrote all the ad copy for BMW (I worked on the media account years ago.)
Ask millennials what the potential drawbacks of the Internet are, and surprisingly, you may find that annoying Internet ads don’t make the top of the list. Among 18-34s, 33% of agree at lot that too much personal information is collected online, while 28% says Internet ads are annoying, per UM Media in Mind.