At the Word of Mouth Marketing Association’s Summit in 2010, Steve Knox, then CEO of P&G’s in-house word of mouth marketing agency, Tremor, gave a compelling talk entitled “Why People Talk.” Knox found that consumers talk when we give them an element of surprise that does not fit inside their existing expectations about the brand.
Category: Thought Leadership
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.
The notion of “empathy” in a business context has caused a stir since we learned Facebook has an“Empathy Team” dedicated to helping engineers learn what it’s like to be a user or an advertiser on its platform.
Many who look at the habits and beliefs of 18-24s often make numerous claims about how young adults are different to previous generations.
As we head into 2015, brands and marketers must begin to take advantage of the rapidly maturing mobile advertising opportunity.
Online technologies are creating a seismic shift in ad effectiveness research and spurring it towards an inferential approach.
There is a lot of excitement around social networks and the ability to understand and target consumers with an unparalleled degree of accuracy.
Although Social TV is barely four years old, television program selection may be in danger of becoming predictable and unimaginative.
While live TV still represents the bulk of video viewing, on-demand, online viewing has made a significant dent.
At UM we’re constantly curious about how messages spread among people. It’s what lies at the core of our strategic thinking. One of the most well documented models for this is Influencer Marketing – where we target the core audience by focusing on a small number of key individuals rather than the audience as a whole.