The changes to technology that have rocked the media landscape in recent decades have accelerated into overdrive in the past ten years. Ever-expanding methods of media consumption – PCs, tablets, DVRs and smartphones to name a few – have led to increasing audience fragmentation and rating instability.
Category: Thought Leadership
As 2014 rolls along and we head into yet another upfront buying season, it is interesting to think about some of the changes we have seen over the past year. These changes (primarily driven by data and technology) have affected every aspect of our business – how we develop insights, how we put together communications strategies and plans, how we solicit partners/ideas/innovation, how we buy, and how we measure success.
Over the last decade, the advertising and media research industry has made exceptional strides in understanding how advertising works.
All media that fail to offer an enhanced value exchange will soon become spam.
The landscape of today’s nearly $3 trillion healthcare industry is complex to say the least.
Print has traditionally been the media of choice for luxury brands, but incorporating digital media to reach shoppers at all stages of their purchasing journey leads to more creative storytelling and better ROI.
There are more metrics to quantify audience exposure today than ever before. We have ratings, click-through rate, issue-specific, quarter-hours. One way or another we’re pretty good at counting exposures and interactions, even if we do not yet do so equally well across all media – in time we get there. But what is almost always
In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content.
In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction.
Why do we feel compelled to sneak a peek at our phone even when we know it’s rude while in the presence of others?
