Social TV is poised to become one of the most important global forces in advertising over the next 10 years.
Category: Thought Leadership
In today’s pop culture canon, the character who most embodies curiosity is the sleuth Sherlock Holmes. It seems there’s been a Sherlock revival of late, including a series of films and the US show Elementary.
If you were to ask any major global brand what their top priority markets would be for the next few years, you’d be hard pressed to find a short list that didn’t include China.
Two academic papers have recently been published that foretell the imminent implosion of Facebook.
Is the dream of having endless data turning into a nightmare for marketers? And to ask another question: Is there even any proof that Big Data improves or will improve brand management, advertising or business performance?
The changes to technology that have rocked the media landscape in recent decades have accelerated into overdrive in the past ten years. Ever-expanding methods of media consumption – PCs, tablets, DVRs and smartphones to name a few – have led to increasing audience fragmentation and rating instability.
As 2014 rolls along and we head into yet another upfront buying season, it is interesting to think about some of the changes we have seen over the past year. These changes (primarily driven by data and technology) have affected every aspect of our business – how we develop insights, how we put together communications strategies and plans, how we solicit partners/ideas/innovation, how we buy, and how we measure success.
Over the last decade, the advertising and media research industry has made exceptional strides in understanding how advertising works.
All media that fail to offer an enhanced value exchange will soon become spam.
The landscape of today’s nearly $3 trillion healthcare industry is complex to say the least.