Print has traditionally been the media of choice for luxury brands, but incorporating digital media to reach shoppers at all stages of their purchasing journey leads to more creative storytelling and better ROI.
Category: Thought Leadership
There are more metrics to quantify audience exposure today than ever before. We have ratings, click-through rate, issue-specific, quarter-hours. One way or another we’re pretty good at counting exposures and interactions, even if we do not yet do so equally well across all media – in time we get there. But what is almost always
In 2007, Millward Brown undertook the first industry-wide study of consumer-controlled, ad-supported video content.
In my last column, I discussed how Always-On can now be seen for what it is: a potential biological addiction.
Why do we feel compelled to sneak a peek at our phone even when we know it’s rude while in the presence of others?