Digitization and technology advancements are breathing new life into OOH media and the future has never looked more promising, writes UM APAC’s Ben Tuff. As memories of the pandemic recede from its perigee, the articles that declared the death of out-of-home (OOH) media appear ever less relevant and more shortsighted than when they first appeared.
Category: Thought Leadership
It’s human nature to seek out the best prices. The days when consumers felt embarrassed about bargain hunting are long gone. Now, thriftiness – no matter how much money we might have – is a badge of honour and a key driver of advocacy. These attitudes and behaviours have been normalised, no doubt, by the rise of price
The industry has had to move, adapt and evolve at lightning speed – especially amid economic hardships and unforeseen industry events. The last 12 months have brought immense change and growth. Now, imagine the next five years. There will no doubt be a shakeout in terms of which services survive, and the current media-verse may
In a bid to earn more ad revenue, Daily Mail is making a big push into long-form video with plans to debut a dozen shows on YouTube by the end of this year. Daily Mail has already garnered a large following with its short-form video strategy — it’s one of the biggest news publishers on
Once upon a time linear and digital media lived in separate kingdoms, vying for separate opportunities and budgets. But during this year’s upfronts—which featured both Amazon and Netflix making their first in-person upfront presentations—the gates were thrown wide open to bidders across platforms. Whether we’re in an era of never-ending fragmentation or on the verge
Up-and-coming ad buyers reveal what’s exciting them in the current media landscape and changes they want to see Many of the top-of-mind questions in TV advertising aren’t concerning the current state of media, but its future. Industry growing pains in platforms, data, technology and automation are solidifying the foundation for the next generation of media
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election
The Athletic is about to hit 3 million total newsletter subscribers — nearly a 20% increase from this time last year. Its free, flagship weekly newsletter, The Pulse, now has 2.4 million recipients. … That kind of scale is extremely important when ad buyers consider where to buy newsletter ads. “That’s a sizable audience for
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. Which may be surprising. With Amazon’s Prime Video adding an ad-supported tier earlier this year and automatically opting in existing subscribers, there would seem to be an abundance of large-scale ad-supported streaming services. And there are. But even at scale,
What counts as a taboo topic in 2024? And what role should brands role in tackling them? Ahead of our Future of Brands conference next week which will tackel this question, and the role of responsible media and inclusivity in advertising across its sessions, The Media Leader asked speakers, agencies and strategists if they thought