Amp spotlight: How the wisdom and experience of mentors can profoundly shape leadership abilities, as well as change the trajectory of marketing careers As any former intern (as I once was) can attest, a good mentor can mean the difference between moving on to a long, fulfilling career or a proverbial full stop, especially in
Category: Thought Leadership
Media and ad leaders gathered at FreeWheel’s CES 2024 lounge to advocate for the power of premium, accelerate programmatic buying and more As we head into a critical year that includes a generation-defining presidential election, Olympics and more, the rise of streaming is ushering in the era of convergence. Converged TV approaches linear, connected TV
CES 2024 marks an interesting return to almost-normalcy for the biggest consumer tech convention. Sure, there were still Abbott booths near security points handing out masks and Covid test kits, but for the most part, CES felt lively, expansive, and in sync with the key trends happening in tech and the broader culture this year.
Four years after Disney+’s debut set off the subscription-based streaming war, the introduction of Amazon Prime Video’s ads tier in 2024 heralds the ad-supported streaming war. And ad buyers are hopeful that the heightened competition on the sell side leads to product development and lower prices, with advertisers’ intensifying budget volatility looming as an X
Retail media continues to be one of the fastest-growing segments of advertising, as more ecommerce operators light up their digital shelves as ad inventory. But retail media can serve more than just retail, according to one agency specialist in the space. In this video interview with Beet.TV, Amie Owen, US Head of Commerce, UM Worldwide,
Brands and marketers are under an almost constant barrage of challenges. This is the reality that chief marketing officers, chief financial officers, CEOs and other leaders have to deal with. Welcome to the C-suite! Where each day brings a chance to tackle an ever changing business landscape and social fabric. The List, the select group
Facing declining referral traffic from search and social platforms, steeper competition for scale-focused campaign budgets and a myriad of other woes impacting ad revenue, several digital publishers are doubling down on the business they still carry some authority over: events. The strategies vary, from increasing the volume of events and turning their events businesses into
Last week, publishers said that closing out 2023 was just as painful a task as it was selling the rest of the year, with many Q4 ad deals still coming in just under the wire. But four media execs said they also see a small light at the end of the tunnel when it comes
I just completed my first full Ironman, marking off an endurance bucket-list check. This accomplishment followed a series of Ironman 70.3 races and numerous other endurance events over the years. A question I’m often asked is “what do you think about during the long hours of training and racing?” During my recent California Ironman —
With macroeconomic pressures forcing an industry obsession with ROI—and with chief marketing officers’ tenure growing ever shorter—innovative, risk-taking marketing campaigns are usually the first symptoms of tightened budgets. But the risk-versus-reward calculations of such campaigns can generate trepidation among brand leaders, and for good reason. The reality of virtually any industry is heavily influenced by
