Category: Thought Leadership


All eyes continue to be on Hollywood. This week, the Writer’s Guild of America (WGA) enters its seventh strike week and there’s a possibility that actors may join them. Last week, Sag-Aftra authorized a strike should negotiations break down and the current contract with the Alliance of Motion Picture and Television Producers (AMPTP) expires on

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Here’s what brand marketers need to know about Apple’s ground-breaking ‘spatial computing’ device, according to IPG Media Lab’s Richard Yao. On Monday, Apple unveiled its long-anticipated immersive headset device, Vision Pro, at its annual WWDC developer conference. The device, which resembles a futuristic set of ski goggles, allows users to view digital content on top

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The UM Worldwide chief strategy officer speaks to LBB’s Tom Loudon about Cannes, marketing data, and her decision to swap careers in her mid-20s If you ask her, Jocelyn Tse will tell you she has a hidden agenda. “I try to use my strategy experience to facilitate creative work, especially with the focus being placed

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Ad Age is marking Asian American and Native Hawaiian/Pacific Islander Heritage Month 2023 with our Honoring Creative Excellence package. AANHPI Heritage Month 2023 has seen a multitude of brands showing up to celebrate Asian cultures and communities. Nami Soejima, UM Worldwide “I believe the conversation has shifted from tackling anti-Asian hate to celebrating its culture

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As part of The Drum’s latest Deep Dive, The New Data & Privacy Playbook, Arielle Garcia, chief privacy officer at IPG-owned media agency UM Worldwide, argues that it’s high time for the ad industry to widen its lens on what ‘privacy’ means. As the fifth anniversary of the EU’s General Data Protection Regulation (GDPR) approaches,

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Artificial intelligence, entertainment-industry turmoil and new ways of gauging the success of advertising loomed large at this week’s NewFronts media showcases for digital ad buyers. Presenters including Amazon, Roku and NBCUniversal’s Peacock hosted NewFronts events in New York City to show off new shows, ad formats and measurement capabilities. But this year’s NewFronts also offered

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