Eargo, an innovative hearing aid brand, has named IPG Mediabrands’ UM unit its media agency of record. Eargo, which markets direct-to-consumers and manufactures affordable, easy-to-use, self-fitting, rechargeable hearing aids that look more like earbuds than old school models, tapped UM to handle media strategy, planning, buying, SEO, and analytics. “We quickly knew that UM was the media
Category: UM in the News
The media agency will support the hearing aid brand as it “revolutionizes hearing wellness.” Hearing-aid manufacturer Eargo said Thursday that it has ended a two-month national search, naming UM as its U.S. media agency of record. Eargo previously worked with MMSI on select media planning and buying opportunities, according to UM. The agency could not
During the final week of Black History Month, top agencies spell out how they’re supporting the Black community, promoting Black health and wellness, investing in Black talent and celebrating Black art, culture and food. … In honor of Black History Month, UM’s Diversity, Equity & Belonging Council hosted several programs for both internal and external
UM UK’s Rachel Forde and Bloomberg Media’s Duncan Chater took home multiple awards from Mediatel’s Media Leader Awards 2022 yesterday. Winners of Mediatel’s Media Leaders Awards 2022 were announced yesterday at an in-person ceremony in London combined with the exclusive The Year Ahead event. The awards featured 14 categories for 2022 with Zenith Media UK, Mediahub, Havas
The past 2-plus years have seen working mothers take on at least three full-time jobs at once: parent, educator and their role at work. To call this a challenge is an understatement; nevertheless, mothers have grown increasingly resilient with their problem-solving in and outside of the office, finding victories in the boardroom as often as
For the 18th consecutive year, She Runs It is celebrating marketing, media and tech leaders who skilfully navigate the multiple demands of work and motherhood. In addition to 20 individual honourees, the organisation is also recognizing Moxie/MRY as the 2022 Best Company for Working Mothers. “In our 18 years of evaluating submissions for working mothers of the
For the 18th consecutive year, She Runs It is celebrating marketing, media and tech leaders who skillfully navigate the multiple demands of work and motherhood. In addition to 20 individual honorees, the organization is also recognizing Moxie/MRY as the 2022 Best Company for Working Mothers. “In our 18 years of evaluating submissions for working mothers of the year,
For agencies, the pandemic has brought both challenges and opportunities. Being forced to confront changes to the traditional business model in addition to a torrent of brands striving to bring their efforts in-house proved formidable tests. However, those teams that could navigate a path through unprecedented change and leverage uncertainty clearly demonstrated their value to
In the Pitch Room Burger King put its U.S. creative and media account into review. UM was named media agency of record for Grubhub. WPP and Instacart entered an ads partnership. Read the article on Campaign.
IPG’s UM won media agency of record duties for meal-delivery service GrubHub, handling all strategy, buying, planning, data and analytics. The incumbents were Havas Media and Dentsu. Read the full article on Digiday.
