UM, the global media agency network of IPG Mediabrands, has been named media Agency of Record for Grubhub, a leading online food delivery marketplace dedicated to connecting more than 30 million diners with their favorite local restaurants, elevating food ordering through innovative restaurant technology, easy-to-use platforms, and best-in-class delivery experience. UM will handle all strategy,
Category: UM in the News
The Campaign US Female Frontier Awards celebrate women breaking boundaries in a historically male-dominated industry. The results are in for Campaign US’ fourth annual Female Frontier Awards. The awards celebrate female leaders and rising stars breaking boundaries in a historically male-dominated industry across creativity, media, technology and communications. This year’s list of honorees was selected
The food delivery platform’s total media spend is $128 million Leading food delivery company Grubhub has named Interpublic Group’s Universal McCann (UM) its media agency of record. The agency won the business from incumbents Havas and Dentsu. Havas Edge managed the company’s DRTV and CTV while Dentsu managed project work with out-of-home advertising, according to
In less than a month, teams of two from the advertising, media and marketing sides of the industry will spend a weekend competing for the chance to represent Canada at the 2022 Cannes Young Lions competition. In advance of the local competition – which is being organized by the Globe and Mail, the official representative in Canada for the Cannes
IPG Mediabrands UM unit has been named media agency of record for digital food delivery service Grubhub. UM will handle all strategy, planning, buying and data and analytics for Grubhub’s brand advertising and marketing. Read more in Mediapost.
The account was previously handled by Havas and Dentsu Grubhub has named UM as its U.S. media agency of record following a competitive review that was conducted internally. The incumbents were Havas, which previously handled out-of-home media, and Dentsu, which previously handled TV. Both defended the account. The food delivery app was looking to consolidate
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform. IPG Mediabrands’ media investment and intelligence company MAGNA and UM have delved into the rise of livestreaming with a study on Twitch users called Demystifying The Modern Twitch User. Before March 2020, 83% of Twitch users
What makes the best workplaces stand out from the rest Ad Age Best Places to Work 2022 shows the score on companies that did a standout job last year as the ad business rebounded, the talent pool tightened and the specter of COVID-19 remained omnipresent. What separates the best from the rest? The winning companies
Former Publicis exec succeeds Lynn Lewis, who becomes global CMO of IPG MediaBrands UM, the global media agency network of IPG Mediabrands, has tapped Joe DeMiero as the newest U.S. CEO. He takes over the role from Lynn Lewis, who moves to global chief marketing officer of Mediabrands. Effective immediately, DeMiero will be responsible for
UM, the global media agency network of IPG Mediabrands, today announced the appointment of W. Joe DeMiero to US Chief Executive Officer, effective immediately. DeMiero is charged with driving and enhancing the agency’s unique Futureproof approach across its culture, capabilities and client services, taking over the role from Lynn Lewis, who has been elevated to
